10 Reasons to Invest in SEO for Your Irvine Business This Year
Regardless of whether you’re a small or big business, competition is present- not just personally but also on the cyberspace. Thus it is important to invest in SEO this 2016 especially if you’re a business owner in Irvine- the city which has been dubbed by Businessweek as the fifth-best city in the United States last September 2011; and also the best-run city in the U.S. last 2014 by 24/7 Wall Street. National and international headquarters of big corporations have their main office or headquarters in Irvine so where else will you target your online marketing, especially your SEO efforts, than here?
Despite its popularity and necessity though, many old businesses are still doubtful of the need for this staple of business marketing, avoid the complexity and choose instead to continue with their traditional efforts of getting business or customers.
Admittedly, businesses can survive without SEO- not with quite a lot of effort at their old methods though, so without further ado, let me present the reasons why your business in Irvine needs SEO:
- Localization of Target Audience. As the name suggests, SEO allows you to localize your effort, especially in the use of keywords, that would appeal in a particular place or demographic. Whereas social media accounts give your brand popularity and increased reach, SEO’s targeting allow people who are ready to make a purchase to see you on search engines.
- Customer expect to see your business Online. Statistics show that before consumers buy a product or engage in a service, they search online to find out which company in their location happen to be on the first page of Google and if your business happen to be first on the search queries, you get an average of 17.16% of click-through rate (CTR) of all the online searches for that keyword compared to your competitors. See here for other statistics.
- Cheaper compared to other marketing efforts. Compared to commercials, PPC and video marketing, SEO is cheaper. Unless of course if you’re trying to target a national audience wherein you need a 6-figure budget to stay on top, local SEO is less complicated and less expensive plus it has the benefit of providing your business a solid online foundation.
- SEO encompasses social. Just because Google is the most improtant search engine doesn’t mean that other platforms don’t play roles in SEO. Bing and social media media platforms like Facebook, Youtube, Amazon, and Twitter also serves as search engines because they rank your posts, tweets or updates based on how you optimize them.
- Search is growing and getting more venues. Gone are the days when consumers look at yellow pages to search for a business that would meet their needs. SEO is the new way by which people choose a business especially nowadays when information are needed quickly and conveniently. Desktops and mobile devices or smartphones provide venues for consumers and buyers to search for products or services they need. Infact, between 80-90% of consumers are looking online before masking informed decisions on which business to buy from.
- SEO generates traffic and online leads. If your product or service is optimized and maintained properly with the right target keywords at a certain demographic, website visitors are expected to roll in and continue to grow.
- Great Return of Investment (ROI). Because search engines provide a sustenable form of getting number 6, businesses should invest in SEO. SEO is not for the faint of heart, though, since efforts need to be viewed as a long-term vision and goal for it to bear fruits.
- SEO still works. Despite all the search engine updates (i.e. with Google), the fact remains that SEO is still serving its purpose. SEO strategies might differ but as long as you’re focused on giving the best and optimal experience for online users, you will be rewarded with high rankings and traffic.
- SEO, if not nurtured, can be damaging. As mentioned earlier, people turn online to search for products or services so if your website is not optimized, it will signal search engines to dump you to the ranking netherworld and you lose the chance of getting clickthroughs because your website isn’t where your customers are.
- Your competitors are doing SEO. If your competitors are moving grounds to get to the position where they are most seen, you should too! Don’t let them have the upperhand when it comes to online traffic and conversion.
Search is evolving but with a solid foundation grounded on SEO, your Irvine business will reach its end goal of getting not just better branding and presence but also investment returns which correlates to the city’s mission statement that says “to create and maintain a community where people can live, work, and play in an environment that is safe, vibrant, and aesthetically pleasing.”
Need help with your business SEO? Call us at (949) 800-6990 and get your Irvine business evaluated through the online reports we will conduct and give you for FREE.
Sources:
Why You Need to Invest in SEO in 2016, business2community
Irvine California, wikipedia
7 Reasons Why Your Business Should Invest in SEO, forbes