Email marketing is one of the best digital marketing channels, with a reported incredible ROI of $38 per 1 spent.

Not surprisingly, email newsletters and trigger emails are widely popular strategies that attract customers and increase sales, and most e-commerce businesses rely on them every day.

In addition to excellent sales, email is a valuable strategy to increase the effectiveness of your social media marketing techniques in Orange County.

Here is why you should combine social media marketing strategy with email marketing in Orange County.

• Most customers browse social media and email on mobile devices, which means that combining the two strategies will not interfere with the customer experience.
• Email and social media are the two channels that want to connect with most online customers (46.4% and 38.5%, respectively). Where you want to communicate with consumers about products and services to enhance social media
• 42.5% of millennials prefer to communicate via social media before they could make a purchase. So by combining email marketing wit
• h social media marketing, your company can meet an essential requirement in your online business: Finding out where your customers hang out.  

If you want to get started, read on the below article. You will learn how to enhance social media marketing through email marketing in Orange County and how this strategy benefits your business. 

1. Build your social media

This is a common goal for businesses using social media marketing, and email can help achieve that. The fastest way to increase traffic to your corporate social media pages is to include a link to every email you send to your customers.

Although you should place a link to social media in each email, pay special attention to the welcome email- the first email to your customers. They generate four times more open times and five times more clicks than regular emails, so they are more persuasive, and more people visit your social media pages.

2. Increase awareness of social media competitions

It would help if you used each marketing communication channel to promote upcoming social media contests (by the way, this is one of the best ways to interact with potential customers).

Email is great for this because newsletter subscribers may be more interested than people who have never heard of your business.

For example, you can create an email that clearly and concisely describes the rules and conditions of the contest, represents the awards, and provides a way to become a participant quickly.

3. Promote live social media videos

Live videos on social media changed the game. Not only they help you attract more customers, but they also build relationships with them.

Facebook and Instagram algorithm updates indicate that posts that boost interaction will be prioritized and displayed in users’ feeds. Live videos are best because they generate up to six times the interaction.

Not only that, your brand can benefit from a variety of live videos. For example, if you’re shooting behind-the-scenes footage of a company, it means your followers have the opportunity to talk to you face-to-face. Keep in mind customers appreciate authenticity.

If you’re planning to broadcast a video on social media, it could be a Q & A session, a webinar, an interview with someone, an intro video, a podcast, a behind-the-scenes video, a conference or a live broadcast – advance notification of your email subscribers via email.

4. Improve brand credibility with user-generated content

User-generated content is currently huge. Most customers see it as the most authentic content. 60% of customers consider content created by other real customers to be the most trusted.

So if improving brand credibility is one of the goals of your social media campaign, it may be a good idea to share some testimonials with happy customers.

Using email marketing makes a lot of sense because it sits the direct way to connect with people, and in this way, you can let more people know that your company is doing a great job.

There are two ways you can solve the problem:

First, you can contact customers who leave positive reviews on social media and ask them to post another review. Your designer can use it to send a great email to show off to your subscribers.

Second, you can get compelling customer reviews from social media and insert them into emails for sharing.

Don’t forget to add a call to action to encourage recipients to check out your product or leave a review.

Email and social media – the perfect combination

Emails are great for helping achieve many marketing goals, and their effectiveness has been proven. If you are looking for some ways to increase the efficiency of your social media campaigns. You don’t have to hesitate and try the above tips for your business.