The landing page is perhaps the most important page on your website! This is the first thing people see when they want to learn more about you, and you always want to make a good first impression. Just like how you would act on a first date, you want to dress in your finest clothes, look presentable, plan out the day, and all these little frills to impress your partner.

Web design company in Anaheim recommends you avoid making these mistakes with your landing page. This will prevent low conversion rates and high bounce rates that block your business from thriving!

1. Too Little Calls to Action

According to the Cambridge Dictionary, calls to action refers to “something such as a speech, piece of writing, or act that asks or encourages people to take action about a problem.” On your landing page, these should be bold headers, appealing imagery, and interesting tidbits of information that’ll pique your viewer’s interest and encourage them to learn more.

So, if your landing page looks much too bland with everything blending like a non-picture book, then customers won’t be encouraged to do anything! They’ll get bored and click away without a second glance.

Additionally, your calls to action need to go straight to the point. Don’t beat around the bush. Your customers need to know where they can find out more about your product, where they can add products to their cart, where they can purchase them, and where they can leave feedback or request customer support. Like a wandering toddler, you need to guide them through the entire process lest they get lost along the way.

2. Too Many Calls to Action

On the other end of the spectrum, having too many calls to action is also pretty annoying. It’s akin to having an intrusive salesperson blasting your phone with sales calls or an obnoxious vendor begging you to buy their overpriced items. It’s aggressive and forceful and makes the customer feel like they’re being pushed—not encouraged—to buy things.

Besides that, it’s just not a good look aesthetically. Ever seen those websites with tons of advertisements? It feels like a landmine trying to navigate through all those virus-laden links to find that one helpful link you’re looking for. And while we highly doubt you’d try and do that to your customers, the similarities are just too uncanny.

Just follow the Goldilocks effect with your calls to action—not too many, but not too little, either.

3. Messy Interface

Minimalism is a popular trend in web design these days, and it’s easy to see why. It looks much cleaner and gets your customer from Point A to B with a click of their mouse. If you add in a ton of things that do nothing but distract them, that only elongates the buyer’s journey or ends it before they reach the final destination!

Not only that, but a clean interface is easy on the eyes. You’re not going to get eye strain or a headache from looking at it. If there are too many different colors or fonts or what-have-you, that can get aggravating quickly.

So, as the popular Japanese TV presenter Marie Kondo once said, “Discard anything that doesn’t spark joy!”

4. Stock Photos

Stock photos are pretty darn useful as an online business owner. It lets you put out a steady stream of content without much effort on your part. With millions of stock photos on the Internet, you can add flair and flourish to your website by simply paying a certain amount of money each month!

At the same time, however, you need to establish an identity that’s unique to your brand. How can you be unique if you’re using the same stock photo as everybody else? How can you rise above your competitors if you look just like them?

In addition to that, many stock photos scream that they’re stock photos. Many customers these days can spot one a mile away, and that’s not going to do you any favors if you want to look professional in front of them. It makes you look less trustworthy and dependable.

So, when creating your landing page, it’s best to take professional photos of your own. You’ll look more authentic, and it’ll be easier for the customers to envision themselves using your product or service. You should also use original photos when showcasing your product pages.

According to a web design company near Anaheim, you should only use stock photos for content creation, such as writing blogs. 

5. Not Mobile-Friendly

It’s extremely difficult to find anybody in the world today who doesn’t have a mobile gadget. Whether it’s an Apple, Samsung, Huawei, or any other mobile gadget, a lot of our lives can now be done online. We can connect with friends, go to school, purchase items, and entertain ourselves with items that fit in the palm of our hands!

As such, one of the greatest pitfalls you can make when it comes to a landing page is not making it mobile-friendly. If a potential customer hops on to your site on their phone and sees that the page doesn’t fit seamlessly on their screen, then they’re likely to click out and find a purchase somewhere else. Who wants to deal with overly small text, large images, and moving pages when there are tons of mobile-friendly websites elsewhere?

Besides that, Google actively ranks mobile-friendly websites higher on search engines. You can have an A-grade desktop website but still lose in rankings to a B-grade mobile-friendly website!

So, if you want to be at the top of your game and have a great user experience, Anaheim web design experts recommend prioritizing mobile-friendliness.

Conclusion

Need more advice about your landing page from the best web design company in Anaheim? Then look no further than Drive Traffic Media! With over a decade of excellent work in Southern California, we are well-equipped to give you the website you’re looking for. Contact us today at (949) 800-6990 to get started.