Ever wonder what can give your business an edge over the others? Well, wonder no more. Drive Traffic Media is a digital marketing agency in Orange County that can tell you five important factors that customers consider when choosing a brand.

Reputation

Companies will obviously hype their brand as the best one out there, but do their customers agree?

Oftentimes, people read online reviews to determine if a product or service is good or not. They want to know if the brand can and has already delivered. In fact, according to ReviewInc., over 90% of consumers read online reviews and use that to assume if a brand is worth their while. So, make sure to encourage your customers to leave a review to boost your business’ standing.

Another way your reputation can be affected is by word-of-mouth. If you have a great image with the local people in your area, they are more likely to recommend you to family, friends, and co-workers. If you have the resources for it, try and organize some local events.

Great Customer Service

Customers always want to know their feedback is appreciated, which is why having great customer service is a must. Business owners must have the customers’ best interests in mind, should respond quickly to any questions or concerns their customers may have, should be friendly and respectful, and should be available and accessible. If you have all these qualities, you’re steadily going to build a good reputation with your customers.

Make sure to have all avenues of customer service covered—in-store (if applicable), live chat, social media, telephone, text, and email. If one or more of these services aren’t available, or if you’d prefer one way over the other, make sure to specify that somewhere on your website. Also, ensure that your contact details are easy to spot.

Online Presence

It would benefit your business greatly if you had a website. Having an online presence lets people know more about your brand (e.g., store hours, store locations, online reviews, complete product catalog, etc.) and also gives them a way to contact you (e.g., email address, contact number, social media pages, etc.) in an instant.

Of course, having an online presence would mean having good search engine optimization (SEO) knowledge. This allows your brand to be one of the first search results people see when they search for the product or service you offer. With so many local, national, and international competitors around you, ranking highly is crucial to getting the traffic you need.

Luckily, you do not have to accomplish this task alone. Drive Traffic Media is an Orange County SEO expert that can get your website to where it needs to be. Please refer to our contact details at the end of the article.

Decent Prices

Many customers want to get good value for their money. Now, this doesn’t necessarily mean that you have to have the cheapest prices out there—it only means that the quality of your product or service should match how much you charge for it. It is always better to offer competitive pricing over low pricing as it lets people know you value quality more than quantity.

Always include a breakdown of everything the customer receives for the paid price. If you’re offering a product, make sure you specify its core components and any add-ons, if any. If you’re offering a service, let your customers know how many hours of your time you’re rendering or what the final output should be.

Additionally, try to refrain from raising your prices. This keeps your customers loyal to you. If you really need to, however, provide a reason for doing so. You could, for example, justify price hikes by saying maintaining good quality is getting costlier or that you want to make sure your employees are getting the wages they deserve with rising living costs.

Good Values

It is not enough that your product is high-quality and of good value for the money—after all, any brand could do that. If you really want to get a leg up, you should emphasize the values your brand upholds and have them as the focus of your content marketing. This allows you to build long-lasting relationships with your customers.

Say, for example, you operate a T-shirt business. You could say that many of your designs are from local artists, that some of your proceeds go towards charitable causes, that your materials are responsibly-sourced and environmentally friendly, that your brand promotes equal opportunity at the workplace, and more. These values reel people in and make them choose you over the others (even if the quality is the same!) just because you share the same values.

Conclusion

To get that added oomph, you need to build and maintain a good, solid reputation for your brand, treat your customers with respect, and offer high-quality products and services. If you’re looking for assistance on this, you can contact Drive Traffic Media at (949) 800-6990 to learn more about our services.