Have your potential emails been ignored lately? If yes, you are not alone. Today, most salespeople are struggling to write sales emails that translate into a real business.

Before emailing your potential customer, you have to keep something in your mind. Longer emails won’t work because no one has time to read detailed information carefully! Your potential customers are more likely to scan across the email and quickly decide which ones are worth their time and which are not.

If your potential customer does not respond immediately, it may be lost forever. Emails from your Orange County SEO company must be good enough to capture the attention of customers.

Check out these five essential tips for writing sales emails for your business. If you follow these tips your potential customers will open and read emails more than often. 

1. Focus on the subject line and the first sentence

Too many salespeople spend all their time writing the message body of a sales email, and then they quickly enter the subject line at the last second. Instead, you should focus on the subject line and pay special attention to the first sentence.

Why? The majority of your potential customers scan their email on a mobile device or in an email program that displays a preview of the subject line and first sentence of each email.

When you send an email to your potential customer,  you have to be strategic about these two components. First thing is to make sure that your subject line provides compelling value upfront, and it should be simple and clear. The first sentence of each email should look like it was written specifically for each potential customer.

2. Abandon formalities

Don’t try to impress potential customers with the quality, structure, and form of their writing. Often your potential SEO company customers don’t care about these. In fact, in today’s business world, formal-sounding emails are more likely to be deleted.

Keep sales email friendly, low-key, and informal to reassure potential customers and significantly increase your chances of setting up sales meetings.

3. Research and personalization

Although you don’t have to do a lot of research for every email you send, you should do enough to show who you are and the biggest frustration of the recipient you’re going to send it to.

Use social networks and search engines to find out the current position, recent projects, and other relevant information for each potential customer, which will significantly increase your chances of opening, reading and replying to emails.

Also, always personalize your sales emails by greeting prospects with their names. Never send the same message to everyone! If your prospective customer even thinks you’re copying and pasting the same email to multiple recipients and just changing the name, make it look like it’s customized for a particular customer. 

Instead, include a challenge or achievement for the lead organization to show that you have completed your homework.

4. Keep your information as short as possible

Writing so many sales emails is not a good idea, remember that your goal is not to educate potential customers. Potential customers don’t want to read multiple paragraphs explaining what your product is. They are more interested in knowing how your product can help. If your message is too long, they will move on quickly without responding, even if the subject line and the first sentence caught their attention.

Your sales email must be no more than five to six sentences-shorter is better. Email copywriting will help your SEO company in Orange County boost sales and have potential leads.

5. Always ask a question

The purpose of a sales email is only to get a response. It is better to ask a question at the end of each message. Do not end your emails with phrases like, “If you have any questions, please tell me” or “If you want to say more, please tell me.” Instead, encourage potential customers by asking, “Is this something relatable?” A simple question can make it easier for your prospective customers to respond and participate, ultimately leading to further conversations.

Always try to keep your emails simple, informal, and friendly. You can easily win a potential customer by building a good relationship with them.