If you are a musician by profession, you understand the important role Youtube plays in putting your musical talent out there for the world to see. You might be a singer or represent a small record label. Regardless of where you stand in the music industry, SEO experts will tell you that the video content you make should reach as many audience members as possible to make more profit.
Even if you have masterfully created and edited your music videos, they are not optimized for search, your videos will not reach people, and no one will be able to watch them. Our SEO experts do not want to see you in this situation, and they want to see you increase your audience engagement, so they have five simple SEO tips to share. You can use these tips to rank higher on video-sharing platforms like Youtube and Vimeo and search engines like Google and Bing.
Be Precise With Your Video Title
Your video title is supposed to hook your audience’s attention and entice them to click on it. You must create a clear video title for readers to understand and be keyword focused. Our experts found that having the term “Video” in your title is.
In addition to the video title, focusing on your video description and adapted tags is crucial. Your video description needs to be informative, and it should contain relevant keywords. Ensure that the first few lines of your report are catchy so that readers will want to keep reading. Our SEO experts in Orange County recommend using relevant tags and categorizing your music video because it will help audiences find your videos in an easier, more efficient way.
Be Careful About Your Brand Image
If you want to gain more audience engagement with your videos, you must show people you have a strong brand image. One of your top priorities should be optimizing your Youtube channel. We advise you to display your brand image on Youtube to raise your credibility and increase your channel’s visibility. Ideally, our experts say that you should include the following elements to boost your channel’s visibility:
- Name
- Cover photo
- Logo
- Description
- Website Link
- Magnetic Thumbnails
Have a Powerful Marketing Strategy
Website designers will tell you that including links to your website and social media profiles in every video description is key to online marketing success. If you are looking to sell your music or want people to sign up for your weekly newsletter, this is a helpful tip to improve your website’s SEO ranking.
Have a Strong Call-To-Action
You want your video to be fun and engaging for audiences. Our SEO experts recommend adding annotations to your video, which can lead people to subscribe to your channel.
Your call to action needs to be captivating. This statement encourages audiences to follow you on your social media channels, sign up for your newsletter, or pre-ordering your new album.
Be Patient and Consistent
Our team want you to remember that increasing audience engagement takes time and effort. Eventually, you will see positive results when you have built a strong brand image and trust with your community.