Over history, marketers have used psychology to determine customer behavior, and often they have achieved some extraordinary results. 

Whether you are building a sophisticated application, a user-friendly platform, building a website, writing a blog post, or composing a tweet is critical, it is essential to know your customer behavior. 

Psychology, at its core, is the cornerstone of all marketing – particularly the psychology of persuasion. 

Sadly, today, marketing has an evil potential. Think of the paid advertisement, where various Facebook ads where a specific digital marketing company is guaranteed as number one on Google. 

Most of the companies promote unfair promises while hiding behind previous success stories but no business success since those past achievements. Although plenty of such evil marketing agencies prevail today, some have genuine and positive intentions. 

Happiness is contagious, and it is the job of a marketer to spread that happiness among the target audience. Turbocharge it. And, if a marketer is successful in making happiness part of the business, personal, and mission statement of the agency, there is no reason why he should not win at all. 

The easiest way forward to influence people for good and a happier target audience with increased ROI is just a by-product. 

To make this happen, integrate the following psychological principles into your content marketing strategy. 

Social proof

Statistics show that eight-in-ten Americans read online reviews and ratings before making any purchase decision for the first time – that kickstarts the importance of social proof. 

Today the power of ratings and reviews is strengthening then ever before, and it will become stronger as technology improves exponentially over the years. 

Apart from the testimonials, ratings, and reviews across all the major social media channels like Twitter, Facebook, Instagram, and YouTube, you can also create strong social proof in various other ways. 

The social proof works on a simple principle; the higher is the number of the audience finds any idea right, the more the idea will be correct. 

The first step to making it happen is to influence an expert within your specific industry that could recommend your brand or product. If you are providing optimization services, you may influence  Orange County SEO expert. 

Sounds like an ideal situation? Collaborate with an industry expert and get mentioned by him within a blog, article, or video. In simple words, it’s a world on social media, though! 

Kill the abstract business terms – always use concrete words

Abstract terms are hard to envision, and most people can’t even get them. If you are crafting your content marketing strategy, kill off all the abstract terms, and replace them with more concrete pairings. 

Think “hot stove” or “fast motorcycle,” you can easily visualize them. What’s better is to stick around longer in memories of your current and prospective clients. 

It will ensure you build happy clients instead of those who always need constant attention. 

Whether you are writing for your website or social media copy –  Orange County SEO expert suggests you leave all the abstract terms aside and then focus on concrete words. 

While you create the content marketing strategy accommodates the two cognitive subsystems that exist:

• The first one which represents and nonverbal process objects – imagery. 
• The second which is specialized for the presentation of the language. 

Admit Previous Faults

Whether it is life or business, when people do a mistake upfront, then they are empathetic towards it. Just like many other aspects of life, honesty rules in content marketing as well. 

It is quite easier to do within your content marketing. Once you admit the fault upfront, it demonstrates integrity, and it allows you to stand ahead of the competition for so many reasons. 

It also helps you strengthen trust and loyalty among your target audience that is a direct route towards spreading happiness and psychological appeal among them. Ego-driven marketers or businesses will always have to bear the cost. 

Kill the jargon

When you are designing your content strategy, focus on the 50/25/25 rule. 

50% of all the topics should focus on those who know either nothing or a little about your product or services. The same rule applies to whether you are selling beauty products, investment services, or software. 

If you load your content marketing strategy with jargon, you will scare a significant number of your potential clients. 

The core aim of your content marketing strategy should be to get to those who are genuinely interesting in your product, educate them, and guide them to the customers’ journey. 

The more successful you are at educating them, the better their loyalty will become. 

Keep thing simples, and put yourself in customers shoe while you create content, because jargons lead to the psychological doubts particularly among first-time readers. 

Consistency in all efforts

Now, this is pretty obvious! You must be consistent in creating content to appeal to both your current and prospective clients. 

Do not just randomly post a guest blog or a vide while you try to complete the process quickly. Take blogging services from a well-reputed digital marketing agency to stand out among the crowd. 

As digital marketers, we all should focus on improving ROI and customer happiness. More often, we fail to accommodate intense principles like integrating customer psychology, and therefore we fail to engage future clients truly. 

Thus, including all the above principles will ensure, increates customer happiness, and improved ROI. Model these principles while you use psychology in your content marketing and optimize with the help of an Orange County SEO expert like Drive Traffic Media.