SEO is essential for the branding of your Orange County company in 2020. While most people drive traffic using social media promotions, it is critical to pay attention to organic traffic. Whatever innovative ways people or businesses may use, the fact remains the same – Google is the primary source to drive traffic to your website.

By using SEO for your Orange County agency, you can improve your website’s ranking in the Google Search Engine Results Page (SERP) and reach the highest ranking. 

There are a few things to keep in mind when crafting SEO strategy for your website in Orange County; these are SEO mistakes to avoid. If you make any of these mistakes, you may end up damaging your reputation. 

Here are the deadliest SEO mistakes that must be avoided in 2020.

Unsatisfactory search intent

Although you may write useful content, and have already identified your target audience. But if you don’t consider search intent, all your efforts will be pointless. Your website and content must address search intent. That’s why it’s essential to understand what your target audience thinks when searching for content.

For example, if a user is searching “SEO” on Google, it means that the user wants to know what SEO is. However, if a user searches for “SEO Services”, that person is looking for someone to hire, an SEO expert or company. Both keywords (SEO and SEO services) have different intents. Therefore, if you target the keyword “SEO Services” but the searcher is looking for, “What is SEO?” Then you will not be able to get that consistent traffic because you fail to address the searcher’s intent in the first place.

Adopting traditional SEO techniques

Just like the way the internet is changing, SEO is also evolving and changing. To stay on top of search results, you need to keep up with these changes and apply modern SEO techniques.

If you continue to apply traditional SEO techniques, you may end up with less ranking. Today, Google is smarter than before. Now it can rank you for those keywords which are not even mentioned in your content. Recently, Google updated an algorithm called Google BERT to help Google better understand content and user queries.

If you want to succeed, you should adopt modern SEO techniques. Traditional SEO techniques can penalize your website, but not more than competitors.

Failure to update yourself

As mentioned above, SEO is a dynamic field, and you need to keep yourself up to date. This is necessary because Google releases new updates from time to time. If you miss a significant update, your site may be affected, and you may lose valuable traffic.

You should adopt the latest SEO changes and updates to stay ahead of the competition. 

Ignore structured data and search capabilities

Structured data is essential to make a difference, especially when you want to reach the first page of search results. With structured data, there is a high probability of being ranked on the first page of search engines.

You can use several types of structured data on your website to represent different types of content. 

• Product Reviews (for product reviews)
• Operation method (for operation method content)
• Frequently Asked Questions (for FAQ content)
• Address (for company address)
• Books (for books)
• Events (for events)

Ignore conversion optimization

The goal of all businesses is to acquire customers, for which you need to generate leads first and then convert them. However, many businesses ultimately ignore conversion optimization and focus only on the top of the channel.

Instead, it must provide everything that potential customers need to become a paying customer. Load them with reviews, case studies, and show them why they have to buy from you. Make them easy to buy from you. By ignoring conversion optimization, you may end up losing a large number of customers and losing revenue.

Increasing revenue is the most critical and cost-free strategy, and this is one you cannot ignore in 2020.

Failure to focus on brand anchor text

Anchor text is essential and plays a massive part in link building strategies. Although you may get a lot of backlinks from well-known sources, the anchor text of these links is critical.

You may use anchor text related to your page or blog. However, by ignoring the brand anchor text, you may not be able to increase brand authority. Brand anchor text can help you improve brand awareness, which can make your brand rank higher in search results.

Not focusing on brand and brand search

“Brand is the solution.” Google likes brands.

SEO is increasingly brand-centric. Now, SEO is more than just getting traffic. You also need to do this to build your brand. If you want to win SEO games and make your business a trusted and profitable brand, then you need to focus on brand building.

You should add a brand search to your business. As more people start searching for your company on Google, it will automatically begin to rank you first. This is an evergreen strategy to grow your business and establish your authority.

Now that you know all the deadliest SEO mistakes try to avoid them this 2020 consciously. Experiment with modern SEO techniques and stay up-to-date to stay ahead of the competition. What are the other deadly SEO mistakes you must avoid this year? Let us know in the comments.