It should not surprise you that videos are an essential part of your overall marketing element. Paying a closer to video creation and its SEO should not be an afterthought.
Quality video content is a go if you want to promote your brand and drive more traffic to your website and ultimately, sales! When creating your video, pay closer attention to YouTube SEO. Irvine SEO services can provide you the best SEO practices for your YouTube SEO.
Let’s dig deeper into finding why you should pay closer attention to YouTube SEO.
With over than 3 billion hours of videos watched per month, YouTube is the second largest search engine. The total number of YouTube users are over 1 billion per month, and the number is continuously escalating.
And, here is another interesting fact, more than 5 million YouTube videos are watched per day. Majority of the YouTube user fall into the age group 18-49 years old.
I am sure these are pretty enough statistics to convince why you should focus on content video, and it’s SEO. Let’s go a little further to know that:
YouTube Keyword research
Just as the blog SEO, your YouTube channel also need keyword research to ensure it receives enough traffic. Therefore, it is crucial that you do the video keyword research before even publish your FIRST EVER video.
The simplest way to start doing YouTube SEO is to see if your chosen keywords have significant YouTube results. As a rule, the search engine displays videos that involve tutorials, reviews, how-to videos, and anything related to fitness and sports.
To find if your keyword shows up in the search result, go to the search bar, type in your preferred keyword, and check the auto-suggestions. Apart from this, you can keep an eye on Google Trends and find the total search volume of your keywords. If you are a beginner, this will help you understand if the audience is interested in your niche or not.
If you are starting with your YouTube channel, it is always great to begin targeting low-competition keywords. It will allow you to drive a higher volume of traffic to your videos. There are a variety of tools available for keyword research, but the one I would recommend is keywordtool.io. Avail Irvine SEO services to know more about the best tools.
Know Your Audience
This tip is an absolute no-brainer, and it is one of the critical part of your video creating process.
To capture the attention of your audience, you should know what they are genuinely interested in. Learn what makes your audience tick, and then everything automatically flows in.
Put yourself in audience shoes, and it will help you a lot. You can do market research without spending too much money.
You can conduct online surveys via the following ways:
- Create online polls either on your Facebook page or Instagram page
- Run a search over google and gather information via authentic sources
Optimize your video title
Optimizing your video title is as important as creating a video. A video title serves the same purpose as the title of your blog post. Therefore it should be short, yet catchy that could grab audience attention.
Never try to trick your target market into watching your video using an entirely different title. It could save you from suffering over a long time-period.
Your video title should at least have five words, and it must include your main keywords. The general rule is, place the keyword at the beginning of the title.
Optimize your video description
Try to be clear when you write the video description. Not only your audience but search engines i.e., Google and YouTube also rely on it while indexing a video.
Add your website link to the description, and it will drive traffic to your website. Plus, it will help to get it ranked. Make sure your video description is at least 250 words long.
Use keywords in the description, but be sure not to overuse them. The frequency of your keywords should be 3-4. With the right keywords in place, write your video description in a flow and natural way. Do not write video description which feels forced, and this diminishes the credibility of your videos.
Use a great thumbnail
No one loves to watch a video with a blurry thumbnail. Just try it out today, and you will see the result. A thumbnail catches audience attention and then gives a glimpse into your video.
Use a thumbnail that represents your video. As soon as you upload your video, YouTube gives you three autogenerated thumbnail options to choose your thumbnail, choose the one which is the most suitable.
If you do not like the ones which are autogenerated, then you can have a high quality customized thumbnail with dimensions 1280X720 pixels.
Add tags
Adding appropriate tags to your YouTube video can drive traffic to your channel. If you are wondering what tags are, they are the keywords which you have already in place before even creating your first video.
Promote your videos
Congratulations! You have already achieved the first milestone. Now it’s time to promote your video. Promote your video across various marketing channels, including email, social media, and relevant forums and add a call to action to get more views and engagements.
Don’t be shy! Because your video is a representation of your brand or business. If correctly done, YouTube SEO can help you get your video ranked in no-time. Avail Irvine SEO services to rank your youtube channel.