With the popularity of Instagram, it has changed consumer behavior over the past few years. Today, more and more people use the platform for product discovery. Drive Traffic Media, an Orange County social media agency, reveals Instagram as one of the leading platforms. 

In short, people are ready to discover and buy their products in-app. But more than 25 million businesses and 2 million advertisers want to attract the attention of potential customers, so you need to double your efforts and improve the customer experience on Instagram.

To encourage your followers to be your customers, it’s essential to optimize your account so it can streamline the buying process.

Find eight Instagram post ideas that your business can use to increase sales on the platform.

Let’s dive into the most significant ideas that the Orange County social media agency suggests:

Announce the launch of new products

Whatever your area of ​​business, whether you are in the fashion or tourism industry, it is essential to launch new products or services to retain and acquire new customers.

Why? People have a variety of products, so their needs are changing, and brands should provide something new to keep their target audiences attractive. Also, the announcement of a new product is a great way to stimulate customer interest.

From uploading up to ten different images of various products to displaying product details, there are so many different ways to tell your followers about new product launches and promotions.

Upload video tutorials and getting started videos

Do you want to increase sales? 

Tell your Instagram followers the benefits of your product or service. Modern customers buy solutions, not products; they look for solutions that can help them solve problems, and you have to prove to them that your product is precisely what they are looking for.

Upload a video tutorial or instructional video to explain why it’s worth trying your product. Videos help keep your audience engaged and provide more information about your product.

Share Limited Time Offer

Limited time offers have a significant impact on the customer’s purchase process. Share quotes to increase customer satisfaction and encourage followers to make purchases, so you don’t miss out.

No matter if you are selling physical products or digital downloads, sharing limited-time offers is a great way to attract your Instagram followers to try out your product or service.

Why? Its does not only help people save money, but it also creates a sense of urgency that encourages people to make purchasing decisions faster.

Talk about your online sales or clearance

Most of the customers will agree that discounts make us happier. The deeper the initial discount, the more interest you generate. When your brand decides to launch a promotion or clear a product, it’s essential to share the good news with your followers.

Both online sales and clearing are based on the principle of urgency, so potential customers make purchase decisions quickly. For brands, this means the opportunity to increase sales rapidly.

Leverage user-generated content

Sponsored posts and paid advertisements have bombarded users on all fronts, so it’s no wonder they crave authenticity and social proof.

Most Instagram users claim that user-generated content (UGC) can help them determine if a product is worth trying. Therefore, companies should leverage user-generated content to increase sales.

It’s great if your customers take pictures of your products. If you want to motivate them to create UGC, consider looking for a brand ambassador.

When people use brand labels, it is easier for brands to collect UGC.

Post-positive customer reviews

With so many products on the market, customers can make intimidating purchase decisions. People rely on customer experience, and positive reviews make 91% of customers more likely to buy from businesses.

If you receive positive customer reviews, it’s best to reuse it for Instagram marketing and post on the main feed. Not only will it increase brand loyalty and trust, but it can also ease the concerns of potential customers.

Promote your referral activities

There is no other better way to attract new customers faster than relying on loyal customers. When people are satisfied with your product, they are more likely to tell their friends a positive customer experience.

This is an organic way to spread your company’s message, often called word-of-mouth marketing. Most marketing executives consider this the most effective form of advertising.

If you want to encourage customers to promote your product, set up a referral event to reward your loyal customers, will encourage new consumers to rely on your product.

Also, Instagram is the perfect place to promote your referral activities.

Give away brand giveaways

Instagram giveaways are viral among users. If you run an Instagram business, you must know that giveaways can expand your reach, increase engagement, and attract followers. But if done right, Instagram giveaways can also increase sales.

Have you heard of the power of zero? When people get something for free, not only do they have lower expectations, they also feel obliged to return the favor. So giving away brand freebies can help give your potential customers a chance to try out your products and increase sales.

Instagram is working as a gold mine for brands from the past few years.

With the popularity of Instagram shopping, it’s easy for customers to discover new products and buy them in-app. For brands, this means increased sales opportunities, and the above Instagram post ideas can help you turn followers into customers.

Creating a great social media plan for your Orange County agency is critical. Have we missed anything? Which Instagram posting ideas are useful for your business to increase sales?