As strange as it sounds, one of the biggest obstacles in SEO is Google itself. With constant changes to its algorithms, Google has made it possible for searchers to find info on a local establishment with one or two clicks. Now, a searcher won’t need to visit your website to find out your location and store hours, among others, and that’s not a good thing for your local Orange County SEO.

To counteract this, you need to develop awesome content that’ll drive people to your website and rank you higher on Google’s search engine. Here are nine examples of local content that we highly recommend!

1. City-Specific Landing Pages

Pages that mention your local city have a pretty good chance of boosting your search engine rankings! That’s because it helps locals figure out what establishments are closest to them, and search engines figure out what makes your page unique.

For example, if you own an SEO company, then you’re probably not going to show up on the first page as you’ve got plenty more reputable competitors. However, if you plug in ‘SEO company in Orange County, then you’ve got a bigger shot of making it to the first page because of the smaller competitor pool.

Take a note from Denny’s—they’ve got individual pages for all their locations!

2. State or Regional Landing Pages

Creating city-specific content can be quite intimidating, especially if you’ve got numerous locations. If you lack the time and manpower, consider creating regional landing pages instead. It’s not as specific as city-specific pages, but it’s definitely better than nothing! When done right, it also widens your reach and target audience.

Source: Incfile

3. Frequently Asked Questions

Having a page for frequently asked questions (FAQ) helps address your customer’s various needs quickly. Instead of contacting you by email or phone, your customers can just visit your website and find all the answers there.

Use San Diego Zoo’s help center as inspiration. It’s organized and super convenient!

4. Discounts, Specials, or Offers

Everybody loves a good deal, especially if it’s a deal that’s catered specifically to them!

You might want to consider giving special offers and discounts to customers who live in the area. When they see how much of a steal they get compared to tourists, they’ll be more likely to stay loyal to your brand. It’s also just a smarter choice to make—local customers are your target audience, and you need to prioritize them above all others!

One good example of this is Disneyworld’s special tickets for Florida residents:

5. Local Events

Local events are a great way of bringing people in the local area together. Not only is this a fun way of forging new connections, but it’s also a great way of improving your local SEO. Make sure to add details of all upcoming events to your website to garner more traffic.

Antonelli’s Cheese Shop in Austin has a pretty neat calendar filled with cheese-related goodness. Who wouldn’t want to spend a whole month eating cheese?

6. Local Partnerships

Organizing local events might be too daunting for you, especially if you’re just starting in the business. Luckily, there are many events out there for you to dip your toes into. Research any local festivals, sporting events, and pop-up markets that you can get in on and advertise it on your website. If you can’t find any, or it doesn’t really fit into your brand, then you can write about it too.

Marriott does a pretty good job of this by advertising Atlanta’s local events for their guests:

7. Blogs

Ah, the classic blog—the most versatile of contents. You can write about anything and everything under the sun as long as it’s related to your brand. Is there something you’d like to share with the class (e.g., a mattress company talking about the benefits of sleep)? Is there a product that you’d love to recommend to your customers (e.g., a Orange County SEO professional raving about SEMRush)? Post it as a blog!

8. Guides

Guides are a step up from a frequently asked questions page. They give customers detailed instructions on how to do certain things and preferably include resources, images, and citations too.

Coffeebar is a pretty good example of this. They have a great guide on how to make coffee for their customers!

9. Press Pages

Press pages are articles that highlight your company. They’re meant to be cited by journalists, media outlets, and other local organizations that want to talk about you. They’re a reliable way of building links for your website and provide useful information to people who have been referred to you from external websites.

While not a lot of people read press pages, they do a pretty good job of improving your local SEO.

Source: Twitch