It’s hard to believe, Orange County, but e-commerce is still in its infancy. Amazon is nearly twenty-five years old, but judging by most parameters, that’s an eye blink. If you’ve hired an SEO company to optimize your site and handle your ad campaigns, then they should know all about what’s trending with e-commerce, and you should know about it too since that’s probably how you’re making most of your sales. Here are some facts that your SEO company should have shared with you.

E-Commerce Growth Has Only Just Begun

Although e-commerce has more than tripled over the past ten years, it still represents only a fraction of commercial sales. Brick-and-mortar sales still dominate, yet e-commerce numbers show no signs of slowing. What can be extrapolated from this, Orange County, is that there’s still a ton of room for growth in internet sales. What we’ve seen so far is nothing as compared to what’s coming. The buying of things online and having them shipped to the consumer is not a trend. It will eventually be more unusual for a person to physically go to a store than it will be for the products to come to their home.

Because of this, you need to make your e-commerce experience as streamlined and foolproof as possible, Orange County businesses. This will entice anyone who’s on the fence about online purchases to go ahead and give it a try.

Interconnectivity is the Way of the Future

If you want to increase the likelihood of getting more conversions, then you need to make the connections between all of your sales channels obvious. That means you should have an online store, an Amazon presence for your brand, a retail outlet, and social channels. The real trick is that all of them should mention each other. Your optimized social media posts should act as lead-ins to your website. Your site should prominently feature the physical address of your store and should talk about exclusive deals you can get by going there.

To achieve real brand penetration, your SEO company should have all of these outlets working like your business’s appendages, each one striving toward the same goal. By doing so, you can make things comfortable for a potential customer regardless of how they want to go about the purchase of services or products. If they prefer the brick-and-mortar experience, you can make that easy for them, and likewise, the e-commerce aspect of your endeavors will be ready for them if that’s their desire.

E-commerce has just begun to take its first baby steps, Orange County. Soon, there will be further innovations that will only make things easier for your customers to interact with your brand and purchase what you’re offering. It will be the job of you and your SEO company to stay on top of these developments if you want to keep up with your competition and keep your hard-won share of the market.