If your Orange County business has an active website and you have hired an SEO company to run it for you, then you should be having regular conversations with them about how to make things easy for your customers. Part of encouraging sales is a satisfactory user experience, and enabling that is part of what an internet marketing agency should be providing. But there are other things you need from your SEO company, so if there were a way to automate the e-commerce aspect of your business, wouldn’t that be of interest to you? You could then tell your SEO team to focus on other things, like your social media campaigns, for instance.

There are now tools out there that can make e-commerce easier to manage, and these are probably three of the best ones about which you should be aware.

Shopify Scripts

This service allows you to add automatic discounts, specialized shipping options, and relevant payment details so that the checkout experience for each customer is entirely customized. Site visitors appreciate this sort of attention to detail. It makes them feel valued. Also, the Scripts program is easy to install and activate.

Shopify Flow

From the same company comes the Flow feature, which lets Orange County businesses automate just about any aspect of e-commerce that can be imagined. That includes setting up actions, conditions, and triggers so that when a person interacts with your site in a certain way, the site will respond with visual cues that will make a conversion most likely. It’s almost like PPC advertising, but it is entirely self-contained for a shopping experience that seems natural and not even a little intrusive. Nobody enjoys feeling as though they’re being pressured into a sale, and this tool has gotten great feedback from consumers. The best part is, your SEO company can set it up with no coding needed.

Launchpad

The last tool we wanted to mention is Launchpad, your go-to for special events. If you’re having a flash sale, a product release, or anything of that nature, you can use it to schedule all of the website activity associated with whatever is happening. That way, you can be sure not to forget anything when the noteworthy day or days arrive.

Ways of automating and streamlining your e-commerce should be welcome for you, Orange County. It frees up your SEO company to work on other things, and as you’re doubtless already aware, there’s never a shortage of chores that need doing connected to any thriving enterprise.