Orange County businesses should have multiple social media accounts if they hope to find out where their niche is spending time and grab their attention. You can hire a social media agency to run your campaigns for you, and one place you’ll want to be active is Facebook. But this social media giant can only be harnessed and its full potential can only be achieved if your agency plays its cards right. Here are some areas where they should be focusing.

How Often Should They Post?

Your social media agency should be posting on your Facebook account once per day, Orange County, no more, no less. Multiple studies have demonstrated that this level of engagement is perfect. It keeps your customers aware of you and that your company is active and looking for participation, but any more than that is spammy. Most marketers believe that the afternoon of each day is the ideal time to post, between 1:00 and 4:00. Whatever time you choose, though, be consistent with it. You want your followers to expect those posts, like a daily mail delivery.

Posting funny or happy content on Friday makes sense because people are likely to be in a good mood with the weekend coming up. They’re more likely to share your posts and like them on Fridays than on any other day. You can use Fanpage Karma and Facebook analytics to track the data regarding when your audience is online. You might find that they’re around at a slightly different time than the norm, so you may wish to change up your schedule.

Posting Automation

Your social media agency should be aware of automation features that can help with posting, Orange County. You can manually set up a schedule, or you can take advantage of the Best Time Scheduling feature in CoSchedule. It will intuitively figure out when the best posting time is based on when most of your fans are online to see them.

When you speak to your social media agency about Facebook and the sort of posts that you’d like to see for your company, make clear the tone you’re looking for and what image of the business you’d like to convey to your followers. Each company that has achieved significant market penetration has a certain “feel” to them. It might be folksy, with a mascot or a brand ambassador. It might be serious, or silly. You have to try and judge what you want your company’s voice to be. Once you’ve nailed that down, you’ll be in a better position to use your Facebook posts to inspire brand loyalty.