If your site is not optimized for Google, then you’re not going to get the visibility that leads to sales, Orange County. It’s that simple. That’s one of the principle reasons that businesses hire an SEO company. They either don’t know enough about how Google works to optimize their sites themselves or else they don’t have the time because they’re occupied with other things. If you are considering whether you should hire an agency, talk with them about what they’re going to do to optimize your site for Google. Here are some things that they should mention.

CTR-Optimization of Your Title Tag

Your title tag might not have gotten the attention from you that it deserves, Orange County businesses, and if so, that can be a critical error. Google pays close attention to the interactions between people and your site. If people see your website in the search results and they click on it, then remain there, that sends a clear message to Google that your site is precisely what people want when they input a particular search term. Consequently, Google is going to keep your site at the top of their results.

This is what is known as your “organic click-through rate.” It is a critical SEO ranking factor. Your site needs to be optimized for CTR, or a lot of possible organic traffic that could be helping you is going to fall through the cracks. To optimize your title for click-through rate, your SEO company needs to use a phrase like “how to.” Remember that many Google users are looking to get a question answered, and they want an actionable response. They should also include a number in the tag. Many studies have shown that people want to interact more with title tags that feature a number.

Optimized Content for Semantic SEO

Another focal point for your Orange County SEO company should be optimizing your content for semantic SEO. You probably know that you want to mention your target keyword in your content in a few places where it fits in organically. You can do this without keyword stuffing if you only insert the keywords in places where they should naturally occur.

Semantic SEO means that you’re optimizing the site’s content so that Google understands the page topic in addition to the individual keywords. This is called machine learning, and it is a form of AI. It represents a significant achievement on Google’s part, indicative of how much more advanced the algorithm has become. For semantic SEO, all you need to do is write your content in a natural style and incorporate your keywords where they make sense. The phrases and words allow Google to understand what your content is about easily, and it’s going to rank your site accordingly as a result.

Your Orange County SEO company needs to know about machine learning and the latest iteration of the Google algorithm if they are going to optimize your site successfully. It’s not that difficult for a company that knows what they’re doing, but it’s a meticulous process. It’s one that needs to take place if you are to continue building up the number of site visitors and getting the sales that go along with them.