No two companies are exactly alike, Orange County, even if they both operate within the same niche. Their priorities are going to be different, and they’re going go about their marketing in different ways as well, even if there is some overlap regarding what social media platforms they use. It seems as though marketing with Facebook is inevitable because of the daily engagement numbers with the platform. All of those potential customers can’t be ignored. But what about Twitter?

The Difference Between Twitter and Other Social Media Ads

Twitter boasts an impressive amount of engagement as well, but do people use it with the intention of buying things? It seems as though ad campaign systems like Promoted Pins, YouTube Ads, and Google Adwords yield higher sales numbers over time.

Twitter ads, unlike any of those others we just mentioned, work on a bidding system. There aren’t set costs for them. The businesses in Orange County that are willing to pay the most are the ones that will get their ads shown.

Twitter’s ad system is meant to introduce your brand to a broader audience, and in that respect, it is similar to ads on Facebook or Instagram. You can also customize your Twitter ads with different marketing objectives, like engagement, increased followers, and app installs, and that mimics other social media platforms as well.

The Bottom Line

But none of this truly answers the question of whether it is worth it, in the long run, to use Twitter as opposed to Facebook or Pinterest. Here’s what you have to remember when making that decision.

Twitter ads are more expensive on average than those other two. You might be paying a dollar a click for Facebook, and it might be five times that on Twitter. If you’re looking for engagement, Twitter does reasonably well in that regard. You get better numbers than Facebook, but Pinterest beats them both handily. As for reach, both Facebook and Pinterest beat Twitter by a large margin. Not only that, but Twitter’s user base is decreasing.

We can’t tell you for sure whether it is worth it to use Twitter advertising for your business, Orange County. If you hire an SEO company to run your social media campaigns, you should have a serious conversation with them about whether enough of your niche is spending time there to justify your targeting and using it. There are some companies now that are avoiding Twitter advertising. It’s possible that you might end up being one of them.