If you have hired a website design company for your Orange County business, then it is quite likely that they are going to be using WordPress. That’s because WordPress is the platform that has the combination of ease of use and a wide array of themes and other options that are perfect for a professional site.
However, there are some blunders concerning WordPress that an inexperienced website design company can make, and if they do, your business is going to suffer because of it. Here are some errors for which you should be on the lookout as your agency sets up your site.
Complication of Categories and Tags
WordPress allows you to set up all sorts of tags and categories. That’s great, but it can lead to needless complications if you aren’t careful.
The best website design company in Orange County will know that a maze of categories will make your website unattractive and difficult to navigate. It also makes for bad SEO, and it can affect your loading time too. Your agency should set up your site with an eye for simplicity. That means limiting the categories and tags to only what is necessary.
No Contact Form
This is another common mistake that some inexperienced website designers make. Your potential customers need to have a way of getting in contact with you, so a prominently featured contact form is a must.
When your Orange County website design company sets up your contact page, they might just have an email listed there for you. That’s not sufficient, and it’s also going to ensure that within a few months your inbox is going to be flooded with spam. The solution is a simple one, though. With Gravity Forms or the Contact Form 7 plugin, you can feature a contact form on your site that’s simple and easy to use.
No Backup
The most cardinal sin that a website design company can make, though, is not to back up every aspect of your site. Creating a backup of a WordPress site is relatively easy, and when you don’t do it, you’re risking the loss of years of work.
Doing a backup of your site is something that your Orange County website design company can do every few days. It should be on their regular maintenance list, just as looking at your site analytics reports should be. Losing valuable data is something that neither you or your agency wants, so remind them to do it if you have any fears that they might have forgotten this crucial step.
Orange County businesses seldom use any other site but WordPress, but whatever platform you’ve determined to be the best fit for you, make sure that your design company knows it intimately. Any errors having to do with your site are going to reflect poorly on your business, and the loss of potential customers and search engine ranking position could be the result.