Are you preoccupied with mobile website design for your Orange County business? There’s plenty of good reasons to focus on it, since mobile site use is now the norm, and it beats out both desktop and laptop site use.

While you should be focused on mobile website design, there is no need to lose any sleep over it. Your site will perform best if you stick to the fundamentals and use a platform like WordPress that is intuitive and has lots of theme options.

Regardless of whether you use WordPress or another choice like Wix, though, there are three costly mistakes that you can never afford to make. Let’s go over each of them now so that you can be sure you haven’t made these missteps.

Ignoring Updates

Your site getting hacked is something that all Orange County businesses dread. Malicious mischief by hackers is something that can cost you both time and money, as you must repair whatever damage to your mobile site has been done to it.

One of the ways that your mobile site can be left open to attacks is when you neglect to install new updates as they become available. The platform you are using is irrelevant in this respect. What matters is that when you don’t install each new update as it comes out, you’re opening up your site to security vulnerabilities. Newer versions of platforms are created for a reason, so pay attention to when they are released and install them with no delays.

Not Using Analytics

Using Google Analytics for your site is another aspect of mobile website design that is critical, Orange County. Google Analytics will reveal to you how every aspect of your site is performing. You’ll be able to tell what’s working, and what isn’t.

WordPress dashboard or a similar service is not enough to tell you what’s going on with your site in the context of how people are interacting with it. You need to stay on top of that data if you ever want your sales numbers to improve, so this is another area on which you should be focused.

Image Optimization

If your mobile site speed is suffering, that’s a problem, as it can lead to potential customers becoming frustrated and going to your competitors. If your pages are taking too long to load, a large percentage of the time it is because your images are not optimized.

Optimization could come through reducing their size, or sometimes more dramatic formatting is necessary. If you suspect that images are slowing down your site, look at the analytics reports to confirm this suspicion. You can’t risk losing Google ranking position because of this flaw, so do what you must to make your images an asset rather than a liability.

So there you have it, Orange County, the three aspects of mobile website design that you should pay attention to the most. Plenty of others should be on your mind, but first, look to these three to make sure that they’re not hurting your page ranking or resulting in fewer sales for you.