If you’re wondering about the best kinds of content to post on your social media channels, Orange County, then you may have asked for advice from different sources, and some of what you heard back might sound a little cliche. You may have heard things like “post interesting content” and “develop a tone that captures the voice of your brand.”

These notions aren’t wrong; it’s just that everybody is doing them. Part of what you need to be focused on with your social media feeds is coming up with content that is truly original and compelling. Here are some ways that you can do precisely that.

Reach Out to Experts

If you’re trying to come up with some things to post about having to do with your niche, then you may want to correspond with people who already have.

If you know that some recognized names within your industry regularly write lengthy articles and blog posts about topics that interest your fans, it’s not a bad idea to reach out to them for a quote, or you can link to one of their articles. Yes, you still need to come up with your own material, but it does no harm to associate yourself with recognized figures in your niche.

Hunt for Topics

If you’re going to come up with articles and social media posts that are unique, then you’ll need to figure out what matters to the people who are buying from you or might potentially become your customers. Look on subReddits and in other online forums, and pay particular attention to topics that are brought up frequently, Orange County.

If there are concerns people have or problems that are generally not addressed, then those are the things about which you need to be writing, especially if you are reasonably sure that not much has been said about that subject yet. Alternatively, you need to figure out something to say about that topic that has not been discussed before. You’re trying to break new ground, so tap into the groundswell of your creativity.

If you’re writing longer articles and blog posts about these topics, then you can mention them on places like your Twitter feed and direct people to go to your website if they want to read the full article. You might choose to tantalize them by posting just a single sentence from the body of the text.

The battle for Orange County social media supremacy is most likely to be won through original, stimulating content. Try to come up with things to write about that are unique. It’s a challenge because there are lots of other accounts that are trying to do the same thing, but if you attempt to look at your industry through fresh eyes, you should be able to come up with some worthy ideas.