You must have heard of the on-page and off-page SEO, but have you ever heard of the SEO content? If not, here is a simple guide to creating an action plan for your content optimization.
These are tried and tested techniques by SEO Company Orange County. They will help you get your content ranked in the search engine, even for the most competitive keywords.
What is SEO content?
First, let’s define what content SEO is? Content SEO is designed to help your website get ranked in the search engine for a specific set of keywords. It’s specifically focused on the written content that is on your website.
Content is the key when it comes to your business success. Make no mistake when you are optimizing your content.
According to HubSpot, businesses that publish fresh and updated content grow 350% faster than the ones which do not publish any content regularly. Even Google has identified regular content publishing as one of the ranking factors – to your surprise, and it falls into the top three ranking factors. And I speak of my five years of firsthand experience; content SEO has helped my websites get a lot of organic traffic. I have been regularly publishing content to get my website ranked.
If you craft a proven content SEO strategy, chances are you will be able to get millions of visitors every month. There is no reason why you should not get one. Let’s explain how you can write content as per instructions by Orange County SEO company.
Choose a specific topic in your specified niche
The first and foremost thing is to come up with content ideas in your specified niche. If your niche is health, then you can choose a topic like:
- Ten ways to lose weight
- Five things that can help you have a good night’s sleep
- Five foods that will improve your immune system
The intent is to provide information and value to your target customers. Below are the three ways to come up with great content ideas:
Head to competitors’ websites and find the topic there – Do some research around your competitors’ blog and find the kind of topics they talk about, the videos they are sharing, and the infographics that are on their website. Emulate the things but do not copy the exact idea. Make sure you amend it and add your own thoughts and ideas to give a unique feeling.
Head over to Reddit – Avid readers often hang on Reddit or Quora. Head to Reddit and Quora and find the topics that most people are interested in. Check out the subreddit where your target market is hanging out, and you will come up with some extraordinary ideas. Your target audience on Quora or Reddit is the people who do full-time marketing.
Find the keyword
According to SEO Company, Orange County, keyword research is a very extended field. But unlike the traditional point of view where keyword research used to be a tough job, I will give you some quick tips which will help you find a keyword.
The first step is to use an excellent tool to find some recommended long-tailed keywords. What’s great about this tip is, it will help you find out what people are looking for right at the moment. It means that they are not super competitive yet.
Secondly, use ubersuggest to come up with new ideas. SEO Company Orange County recommends this tool because it’s entirely free, and it lets you know the frequency of some specific keywords for every month. There is another latest tool, AnswerThePublic, which helps you focus on 100% queries. It means that it will help you find questions that people are looking for. For example, “What is on-page SEO?” or “What is off-page SEO?” This tool is a goldmine, and you should check it out.
Write comprehensive content
So here is the secret- only awesome content gets ranked in Google. With that, I mean content that has perfect flow, comprehensive, free of error, and engaging. There are so many reasons why a poor piece of content won’t get ranked. One of the reasons is that it has a higher bounce rate. If the content you have on your website is poorly written, chances are the visitor will click back in no time, and Google will notice it. Since a bounce rate is considered one of the critical ranking factors by Google, therefore, it will be regarded as a poor quality web page.
Even a quality content won’t get ranked in Google, so here is the proven formula:
Quality content + content SEO equals top Google ranking
So how do you make sure the content is written is quality content?
Get your hands dirty and do some thorough research to write comprehensive content that provides value. Make sure your content solves your target market problems. Keep in mind, detailed content is not your common 400 words long blog post, but it can be extended up to 2000 words. The intention is to provide in-depth value to your target customer.
Optimize your content
Once you have a comprehensive piece of content, the next step is to optimize your content using the keyword or set of keywords that you have found earlier. Insert keywords in content, heading tags, and meta tags. It will make your content SEO-friendly.
Once you complete all these tips, you are all set to go. Publish your content on your blog and share it across all social media channels to get more traffic.
I hope this short guide is going to help you with content SEO, but if you still questions regarding it, reach us out.