Here is the third and last installment to Using Content Marketing for Customer Retention and Loyalty.

In this article, we will be talking about how important it is to be proactive. As an SEO company in Orange County, we know how staying one step ahead of your customers can make all the difference!

Be Omnipresent

Your customers may already be aware of your presence, but that doesn’t ensure their loyalty. Plenty of your competitors out there are vying for their attention. It’s like being in a romantic relationship—your customers can easily “break up with you” if they lose interest or find that “someone else” and switch sides.

So how do you prevent this from happening? Well, aside from constantly churning out updates and improvements to keep them interested, it’s being omnipresent. Basically, you want to make it difficult for them to ever forget you!

Get the most out of your marketing budget by advertising on as many social media platforms as possible. If you’re somehow on Facebook, Twitter, LinkedIn, and YouTube at the same time, there’s no way your audience is going to forget you. The more omnipresent you are, the likelier your brand will stay on their minds.

You can also do this by sending engaging emails and newsletters. Add in flashy images and animations and tempting discounts and coupon codes to really keep their attention.

Just make sure not to be too in your face about it. Nobody likes an overly clingy partner.

Implement Changes Often

When you receive feedback from your customers, not all of it is going to be positive. Your business isn’t going to be perfect and never will be—things always change and evolve faster than we can adapt. What you can do, however, is take any constructive criticism you get from your customers and use it to improve your brand. And not only that, but figure out how to apply those changes promptly.

Let’s say that someone is a bit sad your business doesn’t have delivery options. Or that it would be nice to have a vegetarian option on your menu. Try and see if it’s something that you can implement in the future.

If it is, announce on your social media pages that you have listened to their feedback and are looking to change this as soon as possible. If it’s not, then continue finding ways to make it happen. Either way, this shows your audience that your brand is proactive and cares about its customers.

(On a related note, please don’t get ahead of yourself and make false promises. You’re just going to lead your customers on, and it will make you look unreliable.)

This can be applied to positive feedback as well. Don’t wait until someone requests changes before making any.

If you notice that a lot of your products tend to be gifts for loved ones, for example, you can start adding add-on options and services that’ll make gift-giving more enjoyable. This shows that you actively look after your customer’s needs even when they’re perfectly satisfied already.

Offer Personalized Content

The larger your company is, the wider the disconnect between you and your customers is. To counter this, you can add personalized content to your sites that perfectly caters to each customer’s needs.

There are two ways of doing this.

The first is by offering personalized products and services. Your audience isn’t going to like or use everything that you put out, so why not start offering them things that are perfectly tailored to their needs?

A good example of this is the Function of Beauty. This site offers custom-made shampoos and conditioners, and the first thing their visitors do is take a hair quiz. What type of hair do they have? What type of hair do they want to have? What color and smell do they want the products to have? After the quiz, they’re presented with products that were specially picked out just for them.

The second way of personalizing your content is by optimizing your site. Here, you’ll want to create a personalized user experience for your audience. You can use software like Personyze, Optimizely, and RightMessage to help you with this.

A good example of this is Netflix. They use algorithms to figure out a person’s interests based on the shows they watch. Then, they offer personalized recommendations on what they may want to watch next.

Both options are proactive ways of connecting with your audience on a more personal level. 

Conclusion

With how competitive the market is today, it’s crucial to be proactive. You’ll want to fix any problems you might have before it occurs. You also want to use customer feedback to come up with new ideas to improve your brand. 

It’s also important to have personalized content. If your customers see something interesting every time they visit your website, they’re more likely to explore what else your brand has to offer. You have to offer them products and services before they even realize they want them.

Need more help on being proactive? We are a digital marketing agency in Orange County that will always have you on top of your game. Contact us today at (310)341-3939 or at info@drivetrafficmedia.com.