Web design companies in Irvine, California know the impact that website design has on a business’s success. A business that wants to boost sales should have a website that stands out. Unique designs and high-quality user experience attract customers. The more attractive the website design is, the higher a product or service’s perceived value is in the eyes of a customer. 

You might be at a point in time where you are building your first online store. Or, you could be in the process of redesigning your current business website. Web design companies in Irvine have tips for creating a successful E- Commerce website.

Did you know that it only takes about 50 milliseconds for visitors to decide if they want to continue browsing your website? When it comes to impressing visitors and turning them into customers, there are two key factors you need to keep in mind.

1. Trust

You need to build trust with your potential customers. Imagine being in a retail store that has clothes strewn all over the floors and no workers to greet you or make you feel at ease? You would probably leave the store immediately.

When a visitor comes across your E- commerce store, they may not have any background information on your brand. They may not know anything about the quality of products you’re selling or your commitment to making customers feel satisfied. That’s why it’s important to have an about page. You should also include your business’s contact information on your site. Potential customers typically want to know your business email, phone number, and mailing address. 

Another part of trust involves having a return policy. Customers want to feel certain that they can return a product if they need to, without paying transaction fees. 

Web design companies in Irvine also suggest clearly displaying any technical certifications that your business has earned. You can include graphics or badges to your webpage in order to show potential customers that your business is safe and trustworthy. 

2. Visual Appeal

Visitors to an online store only take milliseconds to make an opinion about the shop. Perception plays an important role in selling online products. Customers like to see a  website that is visually appealing and are more likely to click Buy on products. 

Web design companies in Irvine stress the importance of quality product photography. Unlike in-person retail stores, customers are not able to feel, smell, try on, or taste your business’s product before purchasing it. That’s why it’s so important to show them high quality product images. Customers heavily base their decision to buy a certain product on these visuals.

In general, web design companies in Irvine recommend posting product images along with lifestyle photos with a white background. A white background makes it easier for potential customers to inspect the product.  Lifestyle photos of models using your product help customers envision themselves putting that product to use in their own everyday lives. 

In addition to product photography, other web aesthetics like colors and fonts matter to customers. Web designers recommend sticking to just two main colors: a primary color and a secondary color. 

Carefully consider your typography. You’ll want to avoid standard fonts like Times New Roman. Web design companies in Irvine suggest using fonts that are more dynamic.