Have you ever watched movie bloopers or an interview with your favorite actor on the set of their next film? It’s like peeking behind the curtain to see the magic happen. Behind-the-scenes (BTS) content provides a glimpse into the people behind our favorite products, services, and social content. It humanizes brands, strengthens their online presence, and nurtures customer relationships. For example, a “meet the team” series on LinkedIn or Instagram can shed light on a brand’s workplace culture.
In this article, we’ll explore how businesses can foster trust and transparency through behind-the-scenes content, particularly on social media. We’ll discuss why it works and how brands can leverage it to its full potential. Plus, we’ll cover 10 examples of BTS social media content to inspire your strategy.
What is Behind-the-Scenes (BTS) Content?
BTS content offers a peek into a brand’s inner workings, showcasing candid moments and exclusive looks at how products, services, events, and productions come to fruition. Social media is an ideal channel for BTS content because it can include videos, photos, blogs, and other content formats that highlight the employees, procedures, and creative processes that bring the business to life. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.
Why Does Behind-the-Scenes Content Work?
According to The 2023 Sprout Social Index™, the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made or sourced.
BTS content can support all three consumer desires while building brand authenticity.
10 Behind-the-Scenes Post Ideas and Examples for Your Next Campaign
1. Showcasing the People Behind Your Brand
Employee spotlights not only showcase the faces behind the business but also establish your brand as an authority by highlighting the skills, expertise, and dedication of your team.
2. Creative Tours of Your Office or Store
Highlight the layout, design, and atmosphere of your physical stores or showrooms to reinforce your brand identity and encourage in-person visits.
3. Bringing Your Audience to Your Events
Give your audience a taste of the excitement by sharing content from events or conferences your business is hosting or attending.
4. Sharing Your Day-to-Day Tasks and Workflows
Use blog articles and other content to provide a look into the everyday workings of your brand.
5. Teasing Upcoming Releases with Static and Video Content
Use static posts to tease other BTS content or encourage your audience to take action.
6. Behind-the-Scenes on Video Production Sets
Offer a sneak peek at upcoming videos by sharing moments from your brand’s production set, including bloopers and sound bites.
7. Showcasing Brand Values and Workplace Culture
Tell stories that illustrate your brand values and culture, showing how your team members navigate working at your company.
8. Illustrating the Manufacturing Process
Provide transparency into your business practices by showing the process behind creating your product or service.
9. Sharing Day in the Life Content
Give viewers a glimpse into a typical day for a team or individual at your organization, supporting transparency and authenticity.
10. Sharing Progress or Before-and-After Content
Create hype among your customers by sharing progress videos or before-and-after photos of an upcoming project or launch.
In conclusion, behind-the-scenes content offers a powerful way to humanize your brand, strengthen relationships with your audience, and boost your online presence. By showcasing the people, processes, and values behind your brand on social media, you can drive engagement and build a loyal following. Drive Traffic Media understands the importance of authentic storytelling and can help you create compelling behind-the-scenes content that resonates with your audience. With our expertise, you can take your brand’s online presence to the next level and connect with your audience on a deeper level.