The website for your business in Orange County needs to be easy to use if you’re going to get the sales you want. To that end, you can hire a website design company, or you can design the site yourself if you feel capable of doing so. We spoke to one of the prominent web design companies in Orange County, and this is the advice they had for people who are just getting started.

The Homepage Needs the Right Headline

According to the website design company to whom we spoke, your homepage headline counts for a lot. It should be descriptive, and it should be keyword-focused. It can’t be vague or overly clever. The visitor needs to know precisely where they are, and that they’ve come to the right place. Within a couple of sentences, you need to convey what your company is and what it does. That needs to take place above the fold before the visitor ever has to scroll down.

The Fold

While we’re on the subject, Orange County, let’s talk about the fold. On your landing page and all of your other pages, the website design company to whom we spoke emphasized that you need to put all of the relevant information above the fold, before visitors start scrolling down. The overwhelming majority of customers spend time on a site mostly above that fold, meaning that most people never bother scrolling down on the majority of pages. With that in mind, you need to be sure that the most critical information you want the customer to retain is higher up on the page. If it’s lower down, they might never see it.

Call to Action

This might seem counterintuitive, Orange County, but while much of a visitor’s time is spent above the fold, most of their interaction with the site takes place below it. That means that if you want them to check out your social media feeds, you should put the buttons below that fold. For whatever reason, lower down on the page is where most of the engagement happens, according to the website design company representatives.

Low Visual Complexity

The other feature we wanted to mention is that clean, modern designs are most appealing to site visitors. In other words, present one concept at a time and don’t put a lot of clutter around it. Make use of white space. This is a matter of aesthetics, Orange County.

Now you should have an idea of what customers want to see, and not to see, on your site. If you don’t feel that you can handle the job on your own, hand the reins to an Orange County website design company. They can handle the heavy lifting and get your site ready for public interaction.