There are all kinds of aspects of your business website on which an SEO company might concentrate, Orange County. When they take over your account, they will want to do a site assessment to figure out what needs improvement, and you shouldn’t feel bad about that if you’re the one who designed that website. Don’t let pride stand in the way of their optimizing and modernizing the site, because that’s why you brought them in. Two of the focal points for your SEO company will doubtless be keywords and user experience.

User Experience

User experience, or UX, matters a whole lot to Google, and it matters to your customers too. An optimized site, or one that people will like spending time on and will want to come back to, is one that’s effortless to navigate.

The navigation elements and the content should be readily understood and consumed by visitors. The design should be high-quality, aesthetically pleasing, and should fit in perfectly with what your brand is meant to convey. The page layout should be such that the content is easily scanned. The more critical elements should stand out.

The pages should render with lightning speed. Within the first half second or so there should be a response, and within the first four seconds, the primary content should be loaded. A minimal number of browser requests should be necessary for the pages to load fully. The pages should be device and browser-responsive. All of this is solid SEO that your agency (or in-house team) needs to be able to accomplish for you.

Keywords

Each page on your site should harbor a single user intention, and that means a valuable long-tail keyword should be featured. The primary keyword phrase should appear prominently in the title element. It should also be in the page’s URL. The content should employ the term and material related to it, but it should do so naturally. The content should not seem stilted or forced. Where appropriate, the keyword phrases should be highlighted in bold, italics, or sized differently than the rest of the content. It should be evident for the visitor who is looking for something that they have come to the right place.

There’s a lot more that an SEO company can do for you other than this, Orange County, but these are a couple of useful places to start. Before you get to more exotic aspects of optimization, you must worry about the fundamentals, and keywords and UX both qualify. Speak to your SEO company before you hire them and make it clear what you need from them. Make sure and keep the lines of communication open as they are working on your site. That way no mistakes should be made, and you will likely have a positive experience that leads to good results.