You may have heard of remarketing, Orange County. But is it something that you should be focused on, and should you have a conversation about it with your SEO company? Remarketing is a method of reaching out to viewers who have stopped by your site and have neglected to purchase anything. A standard way of doing it is to position ads on your screen during their browsing sessions that feature your products. But how much time, energy, and money should you be dedicating to this pursuit?

Some Remarketing Mistakes

Your typical SEO company will tell you that remarketing is worth pursuing, though different companies might disagree on how many resources should be dedicated to it. Such is life with internet marketing agencies; seldom do they agree on any one thing. But they’ll all tell you to avoid these mistakes as you undertake a remarketing campaign.

Don’t Just Sell, But Upsell

It might seem that if someone visited your site and looked at a product and then moved on without buying it, that they need to see images of that same product again so that they’ll pull the trigger this time. But that isn’t necessarily so. They might have seen the product and decided that the price was too high, or that it wasn’t quite what they wanted.

A possible solution is to try out some remarketing ads that feature similar products, or the same product at a special discounted price. In essence, you’re sweetening the deal. You’re trying to figure out what you can offer this potential customer that will seem too tempting to ignore.

Exclude Some Customers

Let’s say that you’re retargeting someone who bought something from you in the past. There isn’t anything necessarily wrong with that. But what if you’re showing them ads for similar products when they just bought from you the previous day or the day before that? Generally speaking, Orange County, someone who buys from you won’t want a similar product immediately. That’s why it’s best to allow some time to elapse before you start targeting a previous customer again. A week might be a sufficient interval, or ten days.

You’ll find that retargeting is a fine art, and you may want to employ an SEO company that has some experience with it. It’s a way to get yourself some more sales, but only if you plan carefully and possibly engage in a little trial and error.