The different team members of an SEO company should all be working together toward a common result: to get more clients, and then to optimize the websites for those clients and do whatever else is necessary to help them reach their goals. That’s going to mean content creation, since it’s fresh content that helps a business thrive, whether it’s on their website, through their social media accounts, or elsewhere. But what is the best kind of content for an SEO company to create? The answer can get a little tricky.

The Most Useful Types Of Content

There seems to be no shortage of ways to try and reach an audience. An SEO company can put its energy into blog posts, articles, ebooks, social media posts, or infographics, to name a few. The best thing that they can do to narrow down the list is to analyze the goals of the company that they are trying to promote. They want to feature brand-enriching organic content, regardless of what medium they choose to convey it. The authoritative blog post is one of the best ways for an SEO company to help out their client. These blogs are best when they answer common consumer questions or add valuable insight into complex topics. They are also a way for your brand to refine and focus its voice, so make sure to vet each blog before it goes live. As a business owner, you want these blogs to speak for you.

Opinion Pieces

Opinion pieces which stand out are also a great way of generating interest in your blog, website, and brand, but they must be handled carefully. Developing a voice is something which companies struggle with, and when you hire an SEO company, the staff writer for that company becomes the de facto voice of your brand. If you’re publishing an opinion piece on your website about a hot-button topic or an issue within your niche that is getting a lot of press, then it’s fine to be a contrarian, but you also don’t want to offend anyone. This can be a fine line, but there’s no denying that well-written think pieces about topical issues draw attention to your blog, which makes such an endeavor a worthwhile foray. You can publish a controversial blog. Just make sure you hold onto the reins and don’t go over the line into overt negativity. Like with journalism, objectivity is critical.

Make sure you have unique content and that you have a regular posting schedule, and you should see positive results in the form of likes and page views. These are often a precursor to sales, so set yourself up to be in the best position possible by hiring an SEO company with a competent writer on staff.