Considering that Instagram only debuted eight years ago, its level of popularity is impressive. There are 235 million users and counting, which isn’t as groundbreaking as the billions on Facebook, but still very significant from an advertising standpoint. If you hire an SEO company, they’re almost guaranteed to look at Instagram as a way to market your products and spread awareness of your company. That is assuming there’s anything they can make visually appealing about what you do.

Who Uses Instagram?

If you look at the demographics into which Instagram users fall, it should be no surprise that the age skews younger. Teens use it frequently, as do those in their twenties. That is why some companies choose not to focus on the platform, their logic being that these groups do not have enough disposable income to buy the products being manufactured or the services being offered. That is a myopic way of thinking, however. The amount of disposable income increases across several demographics as these users enter their thirties, so planting the seed of your company’s existence when these potential customers are a little bit younger isn’t a bad idea.

The people who use Instagram are two things. First, they’re immersed in the world of social media, as Instagram is marketed as a way to “check out what your friends, family and interests have been capturing and sharing around the world.” Second, they’re visually-oriented people, meaning that they lean toward the artistic side of things. From an advertising standpoint, you have a chance to reach 235 million potential customers, if you’re only able to get on their same wavelength.

Making Yourself Known

Whether you have an in-house marketer or you’ve hired an SEO company, you should have an active Instagram account through which you engage with your active and future customer base. It’s a perfect idea to hire a professional photographer to take pictures of your finished products, your store, your employees exhibiting the products, and any community events in which your company takes part. You want the shots to be set up well, which is to say, visually appealing, colorful, and artistic. You want to have a memorable style, and you want to become known in your niche.

Any way you look at it, courting potential customers on Instagram makes sense from a marketing standpoint. Any marketing campaign should at least consider it, as it will make your company appear as though it is fully engaged in the modern world.