If you already have a website for your business in Orange County, but it is in need of a facelift, then you might be on the hunt for an SEO company to help you. Maybe whoever designed your website is feeling overwhelmed with the maintenance of it, or perhaps they’re finding that it’s not performing as well as they’d hoped.

There’s a lot that an SEO company can do for you. They can update a website’s theme so that it seems more modern. They can do things like work on the site loading speed. They can optimize your all-important mobile site, and they can try to find some long-tail keywords that are undervalued in your niche. All of that is useful, but from the standpoint of Google and other search engines, a little more is needed for your website to go from serviceable to special. Special sites are the ones that are considered the most valuable, and they are the ones that get the top spots in the rankings under the current iteration of the algorithm. So, what SEO strategy can make your site a search engine darling?

The Presence of Uniquely Valuable Content

Operating with the knowledge that Google considers the most valuable content to fulfill a need, answer a question, or provide a service, you can start to think about what content might be thought of as not just having value, but having a unique value. That’s probably going to be content that goes beyond self-promotion or promotion of your site and brand.

That will be content that stands apart from the crowd in a significant way. You’ve come up with some valuable insight that no one else has thought of, for instance. You feature multimedia, text, and images that are remarkable. The overwhelming majority of your visitors would describe your content in the most glowing terms: it’s sensational, it’s utterly unique, it’s of the highest quality. Most importantly, when someone comes to your site and starts to look at your pages, they’re not going to bounce back to the search results. They’re going to stay right where they are and bask in the awesomeness of your content.

Of course, none of what we’re describing is going to come easily, Orange County. It’s not difficult to do the fundamental aspects of SEO for which you can hire any run-of-the-mill agency. But if you want your website to be a place where people keep coming back again and again, you’re going to have to come up with some concepts that are original and fresh, or they are at least presented in a way that makes them seem so. You’ll need to have images and videos that beg to be shared because that’s how content goes viral. You’ll have to feature blogs that present ideas so mind-shattering and provocative that people’s eyes will widen when they read them.

Does this sound challenging? Of course it does. If it were easy, every company would do it. But if you want to be the king, and if you’re going to dominate your niche,  you must acknowledge that there’s more content on the internet than any one person could watch, read, and listen to in a lifetime, and more is being created every day. It’s up to you to find an SEO company that can produce amazing content for you, or your site is going to be relegated to average at best.