At one point, Google Keyword Planner was the end-all, be-all of keyword suggestion tools. You could plug in a topic, and you would get not only the keywords but also the associated search volumes. But times have changed, as an SEO company Orange County would surely tell you. The problem is that these days, Google restricts those results to a general range. That doesn’t mean that it’s outlived its usefulness. It just means that you might want to look elsewhere if you want some more advanced rubrics. These tools will likely benefit you as you hunt down the keywords you need to integrate throughout your website.

Google Trends

This is a keyword tool that lets you search how keywords trend over time. By seeing the relative popularity of the term over the past year, you can if there’s a time when it spikes and a time when it declines. Depending on what month it is, you might choose to use that term for a particular post, or you might want to go in a different direction.

The AdWord and SEO Keyword Permutation Generator

This is a useful tool for if you want to see the various possible permutations of different lists of keywords. If you’re adding an informational or transactional modifier like “cheapest” or “best,” this will generate the terms for which people in your area are searching. It’s useful for local SEO. You can put a term in the first column like “gutter cleaning in,” and then the second column will run through nearby areas. There’s also a third column for if you want to modify your search even further. This tool is simple in its functionality, and it saves you time.

Answer The Public

This final tool looks at related searches, alphabeticals, questions, prepositions, and comparisons. You’ll enter a seed keyword, like “chocolate cake recipe,” and you’re going to get a bunch of the most popular search queries containing the words is, who, what, why, when, are, how, and which related to that term. So you’ll see “what chocolate cake recipe tastes best,” and many other examples. Then it will do the same thing with prepositions, comparisons, etc. This allows you to get a comprehensive, tremendously detailed list of long tail keywords that you can then use on your website or your social media posts.

With these tools at your disposal, you will quickly figure out the keywords in which your customers have an interest. Use them wisely, and you will get the page views and conversions you want.