If you have a website and social media platforms to promote your business, then you always need to be auditing them. Giving your site and platforms a once-over is the same as a human getting regular checkups, or your car getting a tuneup. You’re looking at their health and assessing that everything is working correctly. No one is better at doing this than an SEO company Orange County. Their business is to evaluate your site and social media accounts and make sure your presentation is as appealing as possible. If you aren’t using an internet marketing agency yet, then you should know about some auditing tools that can make your life easier. Here are a couple that we’ve found.

Open Site Explorer by Moz

Moz knows all about SEO, and this tool gives you the ability to figure out your domain authority on a scale of 0 to 100. The higher your website ranks, the more attention you’re getting from organic searches within your niche. Moz uses its analytics tools to scrutinize your site, and it figures out your DA. If your domain authority is low, then it provides suggestions on how you can improve it. You can also adjust it to look at page authority for your category or landing pages, which is equally useful.

Majestic

Majestic takes a look at two other metrics that might be of use to you: citation flow and trust flow. These indicate the quality of your backlinks, and as you’re no doubt aware, the better your backlinks, the more likely that visitors will trust your brand and view you as an authority within your niche. With a deep breakdown of link factors, Majestic allows you to thoroughly analyze your backlink portfolio and see if it measures up to those of your competitors.

Google’s PageSpeed Insights

Pay particular attention to this one, as the latest update to the Google algorithm cites page loading speed as a ranking factor more than ever before. This tool lets you hone in on your load speed issues, so you will know what’s slowing you down. If your page isn’t loading in two to three seconds, then you’ll know the first thing on which you need to focus for optimization. Visitors don’t have the attention span to wait for longer load times, and Google dislikes them too.

Use these tools often, and make sure that your site is doing everything that it’s supposed to be doing. Full optimization is critical to not only lure potential customers to your sales funnel but to make sure that they buy your products and make use of your services.