By bringing an SEO company on board to help your Orange County company, you make it much more likely that no aspect of your website maintenance will be neglected. If you assign them to your social media as well, then you’ll likely get a lot more engagement across your various platforms, especially if the company is professional, motivated, and highly experienced.
Let’s look at four things that your Orange County SEO agency can do to help you as soon as you hire them and put them to work.
Build Different Landing Pages
You probably already know how essential every detail on your website landing page is. You don’t want to make a misstep anywhere on your site, but it matters more than ever with your landing page because that’s the first thing that people see when they arrive. Your landing page conveys a sense of how professional your company is and how seriously the visitor should take you.
The conventional thinking is that there should be just one landing page, so you should dedicate all of your attention to designing it as best you can. But did you know that you can create multiple different versions of your landing page?
The time that it is most useful for you to do so is when you’re running an ad campaign through your social media platforms. Say that your ads direct visitors to come to your site landing page when they click on them. But who’s to say they need to go to exactly the same landing page?
It’s beneficial if your Orange County SEO company can create several different landing pages, each one corresponding to the various ads you have out there. The landing pages should not be very different from each other. Instead, each one should have particular tweaks that make it more attractive based on the ad through which the potential customer arrived. By customizing your landing pages, you can make each of their focuses a little bit different. It seems like a small thing, but it can result in more conversions if executed properly.
Get Rid of Clickbait
Many companies put clickbait on social media platforms, thinking that people will come to their website that way. While clickbait does work for some people who are browsing or killing time on social media, it’s not going to help your reputation in the long run.
If you are using pop-ups, PPC ads, or other methods to try and get people to come to your site, make sure that your offerings are designed in such a way that they are not sensationalistic, which is to say, obvious clickbait. You know clickbait when you see it. It’s banner ads that say things like “you won’t believe what this celebrity looks like now” or “this is why Hollywood will no longer hire this actor.”
You do not want your business to be associated with that sort of junk, not if you’re going to be taken seriously. Instruct your Orange County SEO company to get rid of anything like that which brings visitors back to your site. Your reputation will only improve because of it.
An Interactive Site
You should try to make your website as interactive as possible. That means adding features like videos people can watch or quizzes they can take. Anything that your Orange County SEO company can add that will encourage people to stay longer on your site makes it likelier that you’ll get a conversion. Besides, if a person does not convert during a particular visit, them spending a decent amount of time on your site is helpful too. That amounts to dwell time, which Google likes. You’ll be bumped up the SERPs because of it.
While you want your site to be interactive, you also don’t want it to be too cluttered. Your SEO agency will have to strike that balance as they optimize each of your pages. You want features with which a potential customer can interact, but at the same time, the site should not appear too busy, with garish colors, stock images, and lots of moving parts. Elegance comes from simplicity, and that means a carefully selected color scheme, professional-quality pictures and videos, and a page scheme that is intuitive and easy to navigate.
External Crowd-Sourced Copy
It’s great for SEO if you have links in your content, both of the internal and external varieties. They lend credence and authority to your website and your brand. But what you should avoid doing is lifting large blocks of text from external sources and using them on your site, even if you credit the author.
The issue is not so much with plagiarism, as long as you cite the source as you should. It’s more that the original publisher might change the content at some point. For instance, if you’re borrowing data from a study to use on your site, then the original publisher may choose to update it as new facts become available. This means that what you have on your site is no longer accurate, and you’ll likely have no way of knowing it unless you or your SEO company is going back and checking periodically.
Therefore, if you’re linking to other sites or sources, it’s best to use a simple word or phrase connected by a hyperlink. That way if the material on the other end of that link changes then it will have no adverse effect on your site’s credibility.
Orange County companies that are concerned with SEO almost always do better if they bring in a team of pros to help with whatever areas seem to be giving them trouble. If you do not have the time to do the optimization yourself or there are areas of it that you don’t entirely understand, see if you have it in your budget to hire an agency. They’ll be glad to tackle any aspect of optimization that you aren’t able to handle, and the cost will likely be negligible in the face of more engagement and sales.