If you own a business or businesses, and you want your websites to do well, then it’s time to talk SEO Orange County. Perhaps you already know a little about optimization, and if so, then you know you want people to spend as much time on your site as possible. If they engage with the content: reading the blogs, commenting, etc., then there’s a better chance they’ll turn into a customer. You also want a low bounce rate. Your bounce rate is the people who are directed to your website and then immediately leave. Google disapproves of a high bounce rate. But what can you do to lower yours?

Lowering That Bounce Rate

Proper formatting and delivering valuable content are excellent, but what else can you do to make people stay on your site longer? If people are getting to your site and then leaving quickly, a poorly-designed landing page might be part of the problem. Awkward user experience might also be to blame. There are online tools that you can use to figure out exactly where and when (and therefore why) a person is leaving your site. Crazyegg is a beneficial one. If you subscribe to it, you can use their heat map, which will show you where users have clicked on your site the most, and the least. By studying these maps, you can see what part of your site is generating the most interaction, and which parts users are ignoring. By identifying any design flaws on your site, you can rectify them.

Another Useful Tool

Optimizely is another tool that derives data from your website that you can use to make it better. Optimizely specializes in something called A/B testing. This is where testers show users different versions of a webpage which they are meant to compare against the control page, which is usually the page as it currently exists. By seeing how these users interact with the site, marketers can determine what aspects of the site are being well-received, and what parts are not. Changes as simple as different color choices or altered graphics could mean the difference in whether a person is attracted to a website or not. You might want to consider subscribing to Optimizely.

As always, you want to keep working on making your website better, and you should never consider it to be a finished product. Keep striving to improve it, and engage with users however you can.