Auditing is not just a term for tax season. It is also a way to make your business function properly both externally and internally.

Most of the successful businesses will conduct a variety of audits frequently to locate their weak spots and financial mistakes, as well as design meaningful reports for the future and current reference. The Irvine SEO Company conducts audits of its a client to ensure long-run success!

Annual financial audits are for the complacent, for if you want to indicate to investors and shareholders that your business is operating efficiently and truthfully, then you must conduct regular audits. Below are the three types of audits that you should conduct to keep your business both happy and healthy:

SEO audit

The first kind of audit that comes on our list is the SEO audit. Reach out to an Irvine SEO Company to learn more about it, as SEO is a large beast to tame on its own. That’s the reason why global companies have spent a combined total of $613 billion on improving their search engine rankings and increasing their digital presence. In an environment with constant innovation, general website growth, and the modifications in the search engine, it is important to check that your online marketing strategy is clear and consistent. And the only solution you have at your disposal is – an SEO audit.

Before you start with an SEO audit of your website, keep in mind that “Rome wasn’t built in a day”, and that a successful and meaningful audit can often take weeks to complete. A success audit may, however, discover minor and significant issues that prevent your website from getting ranked in the search engine and avoid it from gaining the traffic that you deserve. You will also identify problems relevant to the content, backlinks, and organic search results. The good news is that you don’t have to perform all these tasks on your own, there are various SEO tools for the SEO audit that you can use. A tool like SEOptimizer, Zadroweb, and SEOMATER can make your life a lot easier, and you can also help find errors more easily.

Although you may feel it is easier to look at your website from an SEO perspective, it is a lengthy process. A comprehensive look into your SEO results will help you determine issues with your content where it may otherwise appear sound. It is a good thing, though. A technical SEO audit will always help you point out areas and issues which can be improved and fixed. This practice can help you improve the overall health of your website and guarantee better search engine indexing. Plus you will have a clear idea of what your target audience is looking for!

The SEO audit that the Irvine SEO Company did for you a few years ago is not reliable today. With all the updates and changes in Google algorithms, you have to audit your website almost every year, for Google makes up to 500 annual changes to its search engine algorithm. To adapt to the new updates, you have to schedule annual SEO audits, which will ensure you are ahead of the competition.

Website audits for the better UX

Your business website is the online face of your business; it’s a no brainer! If your site is hard-to-navigate, unappealing, or broken, your customers will lose faith in your services and your business altogether. Therefore regular website audits are also essential – you need to find what out what the weak points of your website are and how you can properly fix them.

One thing that you need to understand is that a website audit is a multi-staged process that dives into everything from data statistics to performance enhancements of your website. This will not only help you point out the issues with your website, but it will also help you understand the issues that your customers may face. The business audit goes from collecting vital information from your targeted audience, your website, and, of course, the website of your competitor.

Apart from identifying outdated features and broken links, one of the main things an audit can do is optimize it for mobile devices. According to surveys, almost 80% of online users prefer to access websites on their mobile devices. If you don’t have a mobile-friendly website, chances are your potential customer will go back and land on your competitors’ site.

Operational audit

Let’s take a break from the online traffic and your website and talk about the productivity and efficiency of your team.

An operational audit is as important as an SEO audit and UX audit. It can give you a clear picture of how your team works, where the productivity is lagging, and how you can implement the right strategy to fill this gap. The process will determine what the team members need to do to achieve your present and future business goals.

Operation audits consist of a series of in-depth reviews, and you should think of them as improvement and performance plans rather than inquisition into your staff. As you carry out every step, you may find significant problems that you were unaware of, and the resolution of which will speed up overall team productivity. It will lead to a happier work environment and process in the long run.

So auditing is not just an extra business expense, as a successful business understands that clearing up inefficiencies and gaps in your operations is the key to an excellent, sustainable performance.