SEO and PPC have always been completely two separate strategies! But realize that you get an accurate result where every cent counts for PPC, and, on the flip side, SEO.

Analysts recommend that SEO Orange County together with PPC,need to be utilized for maximum effectiveness of the company’s online traffic and lead generation goals.

Let us find out some ways how this two compliment each other,  how they are better when used together despite the fact that they are competing forces.

1.  When Google decided to remove keyword level data in Analytics, SEO has struggled because the keywords are no longer bringing in traffic or even resulting in conversions. Now, running a PPC campaign has become a  means to link Adwords to Analytics to get data and make on-page optimization.
2. The most prominent benefit of combining SEO and PPC efforts is the added exposure on the search engine results pages (SERPs) although a lot of clients reduce PPC efforts and budget once a search term(s) rank(s) number one.
3. Remember that the two or three results on most SERPs are PPC ads hence it dominates the organic and paid search results to ensure traffic and an impression that you have established a presence in a particular market.
4. It gives you double the data to analyze when you use both SEO and PPC. Optimizing organic and PPC keyword will allow you to determine the highest conversion rate and you can use the information to improve your overall strategy.
5. Google does remarkable things when it comes to e-commerce nowadays. You can now combine specific product pages to PPC ads.  Most of the time ads will feature the product with reviews and take the user directly to the page where purchase takes place, an excellent means to give your existing e-commerce efforts a boost.
6. When someone says negative about products and services, the combined strategy of PPC and SEO can combat this! It offers a bigger chance to control the negative PR and will help you tell the side of your story.
7. Social media visibility emerged as the highest form of targeted advertisements. Sites like Facebook, LinkedIn, and YouTube, can serve up ads to a particular group of people who may be interested in your products and services. It may be a small group, but it’s precise.

SEO strategy has proven to deliver long term results and top rankings in search engines while PPC offers immediate results directing website traffic. Both of which are needed to rank your company on SERPs.

Need to start an SEO Orange County campaign with PPC for your business? Give us a call at 1(888)- 375-3058 for a free website analysis today.