There are lots of different mistakes that you can make when you’re trying to optimize your website. If you’ve hired an SEO company, then they probably outlined an aggressive marketing campaign for you. That’s what you’re looking for, but at the same time, you want to avoid small design flaws on your website that could wreck your SEO Orange County ranking. Here are a few things of which you should be mindful.
Service pages and product pages are the most important ones on your website, and with the careful use of your target keywords, you can direct more traffic to them. Problems sometimes come about when you have “thin content.” This term refers to content that is insufficient or unsatisfactory for the potential customer. The solution is to have a different page for each product or service, each one containing a keyword. This is good for the sake of clarity, and Google likes this practice too. You also don’t want to have too little text on your product or service pages. This can be avoided by having detailed descriptions of what’s being offered, and explanations of what it can do for the customer.
Next, be careful how you’re using the “infinite scroll” technique. When more content loads as a user gets to the bottom of the page, that is infinite scrolling. It’s handy, but if it’s installed incorrectly, it won’t allow Google’s robots to keep crawling the page once they get to the bottom. There’s an easy way around this problem. Go to the Google Webmaster Blog, and you can get instructions on how to make your pages with infinite scroll installed accessible to indexing robots.
The last item is including text in images, and it’s a mistake you see often. A text layer should be put above an image, and not over the image itself. The reason that can be a problem is that, unlike humans, search engines can’t see the picture. That means that they won’t be able to read the text on the image, and they’ll have a harder time understanding what the image is about. Make sure that things like H1 tags and subheadlines are separated from the images. That way, search engines will be able to index the picture, and it will go toward helping your SEO.
If you’re avoiding these mistakes, then your site should remain optimized. More page views and more sales should be the result.