As social media platforms have become such a prevalent aspect of many people’s lives, advertisers have taken notice. It was Facebook that first monetized this trend, and their business model was rather ingenious: have a social networking site that’s free, but then make money off of it by selling ad space. This has allowed for the rise of targeted advertising, as any SEO company would gladly explain to you at length. These days such agencies commonly employ a team of specialists, some of whom might focus on website development, some on white hat optimization practices, while others can advise you on social media ad campaigns. As the most active social media site, Facebook provides the most eyeballs that might see your ads and become familiar with your brand, but let’s talk about another option: Pinterest.
Strategies For Pinterest Advertising
Pinterest only boasts 175 million monthly users, but the difference between those users and the billions on Facebook is the level of engagement. Pinterest users tend to be heavily invested in the site, and they go there specifically because they are looking for creative products to buy. If your products are visually-oriented, or if you can make the design process of them appealing and photogenic, then spending money on a Pinterest ad campaign might make sense for you. The cost of advertising on Pinterest is comparable to that of other platforms, and using promoted pins is how you should be spending your money there.
On Pinterest, it is to your advantage to be creative. If you hire an internet marketing agency, that will be part of their responsibility: to create a pin that grabs attention. Focusing on trends is helpful. What products are hot, what searches are trending, and what are competitors in your niche posting? You’ll want to engage with your followers by repinning your fans and using curated repins to grow your audience and tap into larger ones. Detailed descriptions with hashtags and keywords will be to your advantage, as Pinterest is essentially a search engine. Finally, be intentional about where your pins are linking. The click-through destination should be somewhere that a potential buyer wants to go. Wasting that click does you no good.
If you use these techniques, you should see positive results to a Pinterest ad campaign. If your business depends on e-commerce and your products photograph well, then this platform can form the bedrock of a successful marketing strategy.