When you hire an Irvine SEO company, part of what you’re likely going to want from them is help with your digital marketing. This aspect of your business model can’t be overlooked, because digital marketing is likely what’s giving you the most significant percentage of your sales. That’s because you have more access to a broader range of potential customers online than you do anywhere else, and that’s not likely to change anytime soon.

Your Irvine SEO company needs to be aware of the following digital marketing trends if they want to keep your business competitive.

You Need a Live Chat Feature

One aspect of modern life that seems undeniable is the way everything has sped up. You can heat a burrito while sending text messages to a friend, all while a robot that you programmed through a phone app vacuums your floor.

Because of the ever-increasing speed with which commerce works, and the desire for instant gratification, people are not often willing to come back to your website to buy something if they weren’t able to get it the first time. Their desires might change rapidly, so if they have a question about one of your products, you’d better be quick to answer it.

It is therefore no longer optional for you to have a live chat feature on your site. It is mandatory because if you don’t have it, it’s almost a guarantee that you’ll be losing business. Your Irvine SEO company needs to set you up with one if you don’t have it already. If it’s after hours, you should have it programmed with automated messages so that your potential customers will at least feel welcome 24/7, and the chatbot can assure them that you will get back to them as soon as possible.

Google and the “Micro-Moment”

Google, the search engine giant, has come up with a term called “micro-moments” that seems to perfectly summarize the desired customer experience these days as it relates to e-commerce.

When people want something, they want it without delay. Let’s say that they’ve seen a video for your products via one of your social media platforms, and they’ve decided that they want one as an impulse buy, or at least they want more information about it.

People will use Google and input intent-rich phrases or questions. If you want to take advantage of these moments to make sales, your website needs to be optimized as never before so that it jumps to the top of the SERPs at these critical junctures. To have the best chance of that happening, you should have up-to-date answers to common customer questions on your site. You should have a blog that’s relevant to your products.

Your website should act as a knowledge base about your niche, but even more so about your products. Whatever question or keyword a person uses on Google, you’d better be sure to rank for it. If you don’t, your potential customer could get distracted, and that “micro-moment” that could have led to a sale will be lost to you.

For your Irvine SEO company, keeping up with digital marketing trends must be a fulltime job. They need to constantly be putting themselves in the mind space of your potential clients so that they can predict what they might do. It’s only through this mentality that they are likely to optimize your site and social media so that they can grab you sales at the moments when they are most likely.