As YouTube has risen in popularity, there are few businesses in Orange County that have not created channels for themselves. The challenge comes from the need to create compelling videos that are going to get people to subscribe to your channel, visit your website, and buy your products.

If you are thinking about hiring an SEO company to create some videos for you, you must be sure that they know what they’re doing. For instance, here are some strategies that they should be employing.

Get Risque

If it is possible to do so, your Orange County SEO company can get a little risque with the videos. You don’t want them featuring any inappropriate content, but you can playfully hint about things if you feel that yours is an appropriate audience for it.

Mobile Friendly

With more people now using mobile devices to watch videos than on laptops and desktops, you should be sure that the ones your SEO company is creating are mobile friendly. If your customers can’t enjoy your videos on their mobile devices, it makes it far less likely that they are ever going to be seen.

SEO

Your SEO agency should be thinking about optimization as they post the videos that they’ve made. That means writing a descriptive paragraph for them that is tagged with some relevant keywords. There should be keywords in the title as well.

Your URL

Your Orange County SEO company should also be sure to include the URL for your website in the video at some point. They can put it in where it is not obtrusive, down at the bottom or on the side of the screen where it is not blocking any of the action.

Educational Videos

If your SEO company can educate your audience in some way, then so much the better. You want them to become aware of your services and products through your videos, but if they also learn something, then they will appreciate that. You must be sure, though, that the videos are not preachy or monotonous about whatever it is that they are teaching.

The best videos are the ones that people can enjoy and have fun with when they’re at work, at home relaxing, or on the go. If you have found an Orange County SEO company that has a knack for these sorts of videos, then stick with them, as a strong video campaign can allow your brand to flourish in 2019.