Each computer has what we call an Internet Protocol (IP) address which is a set of four numbers separated by periods but we can’t remember all our favorite websites with just number combinations, can you? That’s the reason why domain names were created, that way, we don’t have to memorize as each of those numeric IP addresses are given unique names instead.
Why would businesses care for domain names, anyway? As an Orange County business owner, owning a domain name is not just limited to getting a technical shortcut of the numerical combination. In the world of internet marketing and sales, it could make your presence known to the cyberspace or it can ditch your business to the netherworld.
- Credibility. Buyers would trust your services and products if you have a domain name. Why? Because if you put effort and invested money to buy a domain name, that would signal consumers that you’re also willing to place effort in creating products or services that have value.
- Mindset for the Future. Owning a domain name implies that you’re ‘trendy’ and “future-oriented” in a sense that you keep your business on what’s latest on the technological breakthroughs.
- Uniqueness. A domain name which is similar to your business name reinforces reinforces the value of your brand to your consumers so it’s easier for your customers to remember your business and return to it. The possibility of passing it along to their friends also increases when they talk about your business amongst themselves.
- Portability. You have the choice of transferring hosts if you have your own website or domain name. You also have the option to transfer it to your own in-house server if you have one. On the other hand, if you don’t own your domain name, you will have to change or take a new URL, thus, destroying the branding which you have built up and nurtured with your old website URL.
- Search Engine Value. Search engines give importance to unique domains than those which are just sub domains or a part of another domain name and once your homepage is optimized, you get to enjoy the website traffic which is important for you to get even more web visitors and online conversions.
- Professionalism. Your domain name gives you the ability to create email addresses that are patterned after it and which you can use for the different roles or various departments in your organization or business.
Building the online reputation of your business is tough but if you really want to leave an impression or lasting mark to your online presence, boost your brand and get conversion in the process, then you have to understand the importance of owning a domain name. Need help in your internet marketing especially here in Orange County? Call us at (949) 800-6990 and receive your free online reports today.
Sources:
Why Domain Names Are So Important by allBusiness
Importance of Domain Name and Why you should own one? By Steps to Make your Own Website