With about 1.59 billion users as the latest survey stated, Facebook for the past years has been inevitably the leading social media platform for a brand to connect with the consumers. Posts from a fan page or just personal profiles have gained the largest amount of shares based on research.
This article will give us some tips that will help create the most shares in Facebook. Although there is no single right way of creating a perfect post, there are best practices to follow in making them successful.
- Image Posts. Use big, eye-catching ones but choose it carefully. Most of us know that they perform well on Facebook to lift or drive engagement so make sure it’s a picture of something that people could laugh, cry or go “aww!” i.e. the image that speaks for itself- meaningful without having to write any text next to it.
- Hashtags. On Twitter, it acts as a search tool to discover content or shared interest. On Facebook, hashtags are used to increase virality and reach of a certain post, used for expressing an emotion or a sentiment, or to promote a campaign or contest that encourages a user to share their own post. Make sure you use hashtags that make sense.
- What customers want. Learning how your customers are responding is a great opportunity to assess the type of posts they love. As soon as you know it, you can post more of what they like and avoid what they don’t.
- Ask for engagement. It has been known and proven that a successful Facebook post should have a clear call to action. A post that will ask people to follow, like, subscribe now, share your ideas or tell us what you think. Use this phrases to ask for their personal experiences or opinions. Its primary goal is to build a community with an interactive trust and sharing.
Not all these may work for you but remember that it is essential to dig deeper, research or analyze to make a bigger impact with your audience. The key to a successful Facebook post is to start with a clear objective. Then it becomes effective.
Do you have any Facebook engagement tactics or tips? We would love to hear from you. Post a comment below.
Source
5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About -Unbounce.com
7 Ways To Craft Your Facebook Posts For Maximum Shares – Mari Smith
10 Tips How to Write Effective Facebook Posts – blog.aheadworks.com