Orange County companies that are uncertain about social media strategies should consider hiring an agency to handle that aspect of their business. The best agencies will know about social media marketing patterns, and that can prove invaluable to you as you try and establish brand recognition and customer loyalty. Here are some trends of which your social media agency should be aware, and they should have some opinions about each of these topics.

The Combination of Social Media and Mobile Devices

Mobile device use is now so widespread that many companies now prioritize optimizing their mobile sites before they worry about the desktop and laptop equivalents. Orange County companies that are using social media platforms to connect with current and potential customers can see the importance of this trend, especially as it relates to apps like Instagram and Snapchat. Those two don’t even have laptop and desktop versions: they are mobile only.

Many social networks have launched call-to-action buttons on the mobile version of their apps, regardless of whether they have desktop and laptop versions. They see a lot of use, too. More conversions take place due to call-to-action buttons on mobile social media sites than from other devices. What does all of this mean, Orange County? Simply that if you’re going to be using social media and you’ve hired an agency to handle your affairs, they should be going out of their way to attract mobile users.

Sponsored Ads on Social Media

Another trend to follow is sponsored ads on social media, Orange County. The agency you hire should be aware that paid content can get your services and products some much-needed attention, whether your goal is conversions or engagement.

At the same time, though, people are becoming more resistant to ads on social media that are not customized. The newsfeeds of social media users tend to pile up with tweets, pins, and posts, especially if they are on multiple platforms and they are following many different entities. Twitter and Facebook have recently updated their algorithms so that users can only see ads that have been personalized in some way.

Accordingly, your social media agency will have to craft personalized content to which your followers will want to pay attention. Influencer marketing can be helpful in this regard. It’s likely that your followers will take a closer look at your brand message if it is being conveyed by someone that they respect and admire. You need to fight to get your message seen. Otherwise, the money you’re spending on advertising will be wasted.

Social media continues to be the best marketing platform available, and a skilled agency should recognize that. If you want your Orange County business to thrive, sit down with the one you hired for a strategy session and make sure that they are not married to outdated ad methods.