Redesigning the website for your Orange County company is not a trivial task or a time investment, but in the long run and it is a rewarding task. It’s important to understand that redesigning or modernizing doesn’t necessarily mean that you need to change all brand, copy, and design elements.
Website modernization performed by the website design company in Orange County means making feature updates and helping your website work better and achieve your marketing goals.
Your company’s first impression of a potential customer usually depends on what the customer sees or experiences on your website. Most visitors only judge the credibility of your business based on the look and function of your website.
In 1999, the famous User Advocate Jakob Nielsen identified four ways for a website to convey trust:
- Design quality
- Advance disclosure
- Comprehensive and latest content
- Connectivity to the rest of the network
In a study at the Nielsen Normal University, it was observed that the same factors that Jakob Nielsen discovered in 1999 still exist and affect users today.
88% of online consumers are less likely to return to the site if they have a bad experience. If you’re not sure whether your site meets the 2020 user experience standards or not, read the five guidelines below. Then, keep these guidelines in mind from the website design company of Orange County.
Poor website performance
The structure of your website can significantly affect the overall experience of your visitors. No matter how much you spend, if your website is not built correctly, it is likely that visitors will face one of the following key issues:
- Slow speed
The slow speed of your website can be the result of a series of problems. Problems such as too many images or incorrect dimensions, poor theme construction, too many plugins or poor designs, incorrect caching, or improper server resource configuration.
The WordPress Standard Managed Services solution is an excellent solution for companies that have the time and resources to manage and update their sites but are looking for the added benefits of a WordPress optimized server.
- Not suitable for mobile devices (adaptive)
More than 17% of all network traffic comes from mobile devices. If your website is not mobile-friendly, you will lose prospective clients and leads.
Since most of the consumers use their smartphones during the purchase process to identify nearby companies, conduct research, and share this information with friends, you should give a great user experience by providing a website that operates across all the devices.
- Dysfunction
If you embed a third-party plugin or module to enhance the functionality of your website, it is important to manage and update it regularly.
Also, if your site is beautiful but confusing or clumsy, users will leave the site because they are frustrated or find it challenging to participate. First of all, functionality and usability should be your driving force to improve your website image. Otherwise, traffic and potential customers will suffer huge losses.
Outdated Website Design
A company chooses to redesign its website for several reasons. Often, an outdated website design is the first trigger. It is usually recommended to modernize your website every three years, but many companies choose to spend their money and maintain websites built decades ago.
Unfortunately, even people without web design experience can see when a website is out of date. It becomes evident to them when they compare you to your competitors during the shopping process.
With all conditions being equal, too often a consumer chooses to do business with a company that has a modern, engaging, and easy-to-navigate website. For them, this directly reflects the company’s representatives and sets their expectations.
Unclear website content and messaging
A thoughtful and relevant content will significantly improve all aspects, from customer retention to search engine visibility. As search engine algorithms continue to change, the content on the website must accurately represent your company in a meaningful and relevant way.
A professional and robust web copy can make a significant difference in providing visitors with essential details and information clearly and effectively. It is also necessary to understand that writing professional content is entirely different from other forms of writing.
You might have a good writing experience, but a skilled writer can bring this knowledge and understanding into meaningful, relevant content that will take your website to the next level.
Confusing navigation and lack of live search capabilities
This may seem like an apparent discovery, but if your visitors can’t find it, all these meaningful and relevant content will be useless!
Something that distinguishes a website from a printed booklet sitting at a table, it enables users to quickly browse the site and find the information, content, or product we are looking for. The navigation process should be as intuitive and straightforward as possible.
When someone visits a website, they want to be able to browse the site relatively easily without getting confused. Stable user experience requires a reliable navigation system. Without it, all your website can do is display a 10-page printed manual on your desk.
To evaluate your website, take a close look at how many items are in the navigation, the language/message used, the location of the main navigation elements, and the level and sublevels to navigate.
Then, consider the most critical content on your website – is it easily accessible from the homepage? If this is not the case, it may be time to reconsider your site, your sitemap, and how visitors navigate the website.
Your website cannot consistently achieve the goals you set
The site’s appearance, content, and navigation may be perfect, but if you still find that your site does not generate any potential customers or consistently achieve the goals you set – then it’s time to modernize your website.
If you don’t get the results you want, it’s more like a 10-page printed booklet sitting at your desk. Your website must be vibrant and lively. It must interact with your customer base on 24/7.
Above are the major reasons why your website needs to be updated and modernized in 2020. If this is something relatable, contact the nearest web design company in Orange County to modernize your website.