Pay per click advertising may be confusing to some people. Indeed, some people just leave it to the experts and wait for the results of their Google Ads to happen. But, if you’re a business owner, you might want to be more hands-on about what goes on behind the scenes of your website. You want a glimpse into the inner workings of Google in the most basic terms!

So, we’ve compiled a list of questions many of our clients have had about Google Ads and what it can do for them. We hope this answers your questions.

1. How Long Does It Take to See Results?

Google Ads typically displays results for a user’s search query within a matter of seconds. However, it can take up to 24 hours for a newly created ad to be fully reviewed and approved by Google. Additionally, the length of time it takes for an ad to start showing results can depend on various factors such as the competition for ad space in a particular search or the relevance of the ad to the user’s search query. In general, it’s best to give your ad campaign at least a month to start seeing results, and to continue monitoring and adjusting your campaign over time to optimize its performance.

2. Are Google Ads Really Cost-Effective?

Google Ads can be cost-effective when used strategically. The cost per click (CPC) can vary depending on the competition for ad space in a particular search and the relevance of the ad to the user’s search query. Setting a budget and targeting specific keywords can help control costs. It’s also important to regularly monitor and adjust the campaign to optimize performance and ensure that the cost per conversion is within an acceptable range.

In general, Google Ads can be a cost-effective way to drive targeted traffic to a website, but it’s important to set clear goals and track the ROI of the campaign.

3. Are Google Ads the Best Ads for Me?

Google Ads can be an effective way to reach a targeted audience, but it is not necessarily the best option for all businesses or in all situations. It can be the best option for businesses that have a clear target audience, a specific product or service to offer, and a measurable goal for their ad campaign. 

However, it is important to consider other advertising options as well, such as social media advertising, search engine optimization, and content marketing, depending on the business goals and target audience. It’s important to evaluate the strengths and weaknesses of different platforms and choose the one that best aligns with your business goals and target audience.

4. Why Aren’t My Google Ads Working?

There can be several reasons why a Google Ads campaign is not producing results. Some of the most common reasons include not targeting the right audience, the ad copy not being compelling, the ad having a low-quality score, having an insufficient budget, and an ad campaign not being set up correctly.

You should always do lots of research before doing anything. You can’t do pay per click willy-nilly. Knowing your keywords and target audience so you can create an attractive advertisement is very important. Creating an ad that is high-quality and not one that was just hastily typed out on Word is also important because customers will know which ads have a lot of effort put into them and which ads weren’t. Knowing what you can and cannot afford is also crucial so you can draft an ad that fits into your budget but is worth your money!

5. Can’t I Do Google Ads Myself?

Yes, you can set up and manage a Google Ads campaign yourself. Google Ads is a user-friendly platform that allows businesses to create and manage their own ads. However, it’s worth noting that creating an effective campaign takes time and experience. To do it yourself, you’ll need to have some knowledge about keyword research, ad copywriting, and targeting the right audience.

Additionally, it’s important to note that managing a Google Ads campaign requires ongoing monitoring and optimization. If you’re not able to devote the time and resources needed, it may be more beneficial to hire a professional or an agency that specializes in Google Ads.

If you’re looking for a professional agency that you can trust to manage your Google Ads for you, then Drive Traffic Media would be happy to serve you. We are a digital marketing agency in Orange County that can help you run adverts that will generate leads and appeal to both potential and existing customers. Contact us today at (310) 341-3939 or (949) 800-6990 to get started.