When you’re looking at SEO Orange County, it can sometimes feel like a cat-and-mouse game between you and Google. The algorithm changes and you scramble to catch up. Then new technology comes out that is designed to make the life of an SEO professional easier, but then the algorithm changes again, rendering it irrelevant. It can be dizzying, but it is incumbent upon you to stay abreast of the changes in the industry. Let’s take a moment to look toward the future, and what we might expect from SEO trends over the next few months.
More Page Features For Search Engine Results
This is something that Google has developed, ostensibly so that when a user searches for something, they have a better chance of not only finding it but finding things that are likely related to it. The top results are also going to be sharing the page with videos, tweets, reviews, images, widgets, and ads. Monitoring your rankings may become more challenging. There’s no reason to panic, though. Tools like Rank Tracker will still be available to you, so you’ll be able to keep sight of your ranking and also identify keywords that are potentially holding back traffic.
Page Speed Will Become Even More Important
Page speed is already essential, because if you find a page that appears to have what you’re looking for and it takes more than a few seconds to load, then you’re going to go elsewhere. People are impatient these days, and they’re not going to forgive slowly loading websites. Your site traffic is going to suffer if your page is slow to load, and Google is already cracking down. They recommend your page loading speed to be three seconds or less. They’re probably not going to demand that pages load even faster, but what they are going to do is put more emphasis on page loading when it comes to site rankings.
Page Relevance
Google always wants to provide the best experience for its users. That means that shortly, the algorithm will continue to be developed so that the results match what Google feels was the user’s intent. The crawlers will be analyzing the relevancy of your website content, using what’s called Latent Semantic Indexing. This is a system that gathers material from many websites and parses through it, scanning for related terms and words. What does this mean for SEO? To help your website rank in the future, you should research the top sites in your industry and look for commonalities among them. There are website auditor tools that can help you do so, as this process can be time-consuming.
Keeping up with Google’s changes may seem like a chore sometimes, but it is the nature of the beast. You could always say “forget Google; I don’t care what they do.” But the reason that Google remains important is because of how popular it is. When most of the search traffic goes through them, and website users now generate a lot of sales, it’s just common sense that you should stay on Google’s good side. Don’t have an antagonistic relationship with the search engine giant. Instead, keep trying to come up with ways to use them to your advantage.