Hacks a Newport Beach Social Media Manager Should Possess

Being a social media manager doesn’t end with closing a proposal and getting a check. Well, that’s a benefit of being one; but the role of a manager in internet marketing for business owners in Orange County takes more than that. It involves a mix of strategies for a campaign to have a great outcome or result.

Here are some of the hacks to make a manager’s life easier:

Perform a web audit. This is to determine how far is your “reach”and how you perform on the basis of all your active social media accounts. Do your blogs generate traffic towards your website? Did it reached your target number of audience? Is your company listed in directory sites? and are all of your social media accounts and directory information contain all your basic information that are relevant but at the same time similar?
If any of the above questions yield unfavorable answers, it’s time that you act. Knowing where you stand will give you the perspective of how and where you will focus your efforts from here on for you to reach your target.

Collect Contents for Blogs through Curation. This is a tedious yet necessary process as your site’s visibility depends on how consistent you are in posting blogs which your viewers will find useful and relevant to their searches. Your dilemma of course, is finding articles that would give you ideas on what to write next. This is where curation comes in. StumbleUpon, Swayy and Groupiest are some of the tools you can use to collect all the contents you are interested in and the industry(ies) you selected which you can use for your next article.

Visuals instead of Plain Text. We really can’t ignore the power of the brain in processing information through images, videos, infographics or presentations instead of creating a plain text blog. Make sure that you post content with a video or create infographics that will make your viewers “stay” on your site. Short video clips can be created through Instagram,infographics can be created through Piktochart and Canva for images which you can incorporate on your content in just a matter of a few minutes.

Social Media Engagement. Most of us ignore this as we tend to focus more on how many sites we distribute our blogs how much traffic it has generated based on views. The idea is to be “social”. Take time to comment, like or also share posts made by your community of followers. You as a social media manager need to be perceived as a human being instead of a robot.

Never Ignore Twitter. Twitter is a great resource in providing you contents to curate and at the same time build you a list of followers and at the same time, can follow accounts or influencers on the field of which you have interests in.

Schedule and Automate Posts. The frequency of your posts could greatly influence engagement to your community. According to the research conducted by Buffer:
*Tweets should be done at least 3 times a day
*Posts at least 2 times on Facebook and LinkedIn
*3 posts a day for Google+
*At least once a day for Instagram
*Pin at least 5 times on Pinterest

To make this happen, of course, we need online tools to make posting easier. Tools like Buffer, Tweetdeck and IFTTT are some of the best that allow posting on schedules of your choice.

Reserve a Budget. If you have a major event or a new product that you will launch, ad spending is expected. “You have to spend money in order to make money” as the saying goes. It’ll increase your reach and give you better results, at a cost of course.

Strategize and Analyze. Did any of the above hacks failed? If so, plan or analyze your next move or change it depending on which failed and which succeeded. Social media management is just like invention. Be realistic in knowing that you might encounter a few trials before you can create a marketable product or an end result which you expect.

Having all these hacks in your possession will make your life as a social media manager easier and less stressful. Drive Traffic Media is your internet marketing expert in Orange County. Call Us at 9498006990 for a free quote today.