Harness SEO Strategies to Combat Google’s Phantom Update

Content became the name of the game after Google released its “Phantom Update.” That’s right! As the word implies, no one knows the exact rule yet nor knew how it ranks websites through its  algorithm’s shift. How do an SEO company buckle up to get to the finish line? In this case, to the top of the ranking. Here are a few insights worth pondering on as presented by Michael Brandt, an SEO expert here in Newport Beach.

*Focus on Producing User-Friendly Quality Content. Regardless of the change on its rule, one thing remains the same. Google punishes poor content and rewards quality content producers. SEO services is not just about “keyword optimization” now. What is important is, it answers user queries when they search. We need to remember that there’s a person on the other side of his/her monitor or mobile device looking for valuable information that would help them on a given topic. Your content, therefore, should address all possible questions of that topic and should be presented in a way that would make your web viewers read its entirety- pique their interest, entertain them, empower them! When you accomplish all these things, you get likes, shares or comments which is good at increasing your website view target and engagement ratings.

*Clean up your Content before Publishing. Content with grammatical errors, misspelled words and broken links all spell disaster. It wouldn’t hurt to proofread your material first before posting, as the  benefits far outweighs the little hassle you’ll go through in editing. Besides, you don’t want your readers to smirk or shake their heads while reading, do you? Broken links should also be removed from your site as these are “time bombs” every time Google performs updates or change its algorithm.

*Visuals For User Engagement and Optimization. Images, infographics and videos are what normally attract readers to click and go to your site. Get the idea from nature’s “flowers to a honey bee” type of wooing viewers into your website. In addition, make sure you optimize not just your content but also your images by filling in alt-text, description or caption that makes sense to your topic. In short, cover all bases and possible loopholes. It doesn’t hurt to be meticulous when it comes to rendering SEO services.

*Get a Mobile-Responsive Site. This is already Google’s existing algorithm when it announced Mobilegeddon, however it doesn’t hurt to remind site owners to make this a rule of thumb. With 4 out of 5 owners using their mobile devices to shop online, it is high time to rebuild your site to become mobile-friendly not just for the ranking but more so on the conversion percentage your business gets which is three times higher compared to the same search performed with the non mobile-friendly sites.

*Interlink. To drive more traffic and page visits to your site, hyperlink keywords to your target pages. Google may have shifted its algorithm but the amount of time your viewers spend on your site would still clearly play a big role.

*Be Consistent. Write useful and content-rich articles frequently with the purpose of building your viewers’ trust and the reputation of your business. SEO is just like baking a chocolate cake. If you didn’t scrimp in using the best ingredients, you’ll end up with more loyal and repeat customers. In addition, make sure that your listings (Google+, Bing, Yahoo and directory sites) contain similar basic information like your business name, address and contact number to make it easier for your website viewers a.k.a potential customers to find you. Your site’s consistency tantamounts to your site’s visibility.

Regardless of the change, the rule of thumb should be, SEO companies need to be prepared and focus on producing contents that are not just “keyword optimized” but are viewer-friendly and useful. Change is great especially if SEO companies don’t just focus on the traditional SEO strategies but are getting smarter in preempting the king’s (i.e. Google) wishes.

Drive Traffic Media is an seo expert here in Newport Beach which can help you with your SEO and other online marketing needs. Give us a a call or fill out the form to get your free 13 online presence reports, website analysis and much more! Click here to fill out the form for the 13 reports or just Call Us at (949)800-6990 today.