Search engine optimization (SEO) is the process of using keywords to generate a wider audience for your content. It does this by using search engines like Google or Bing to your advantage—the more popular keywords you include, the more likely you’ll show up as a search result. Search engine optimization is particularly important for business owners. Increasing your website traffic and attracting customers to your brand is as easy as adding a few words here and there to your blog! It may not seem like much, but it’s definitely very helpful. 

Here are a few tips and tricks to optimize your blog for search engines and become a true Orange County SEO expert:

1. List down all related keywords.

Think about what you’re writing and list down all the concepts that get repeated often. These are your keywords—they are words people search online to find whatever it is they’re looking for and other related content. If you’re writing something about crocheting, for example, possible keywords include tools, yarn, stitches, blanket, classes, and plenty of others.

Of course, crocheting is a pretty broad topic, so it’s important to be specific as well! Don’t just add every related word to your list—keyword stuffing (e.g., using too many keywords) not only annoys your readers but actually decreases your chances of getting seen by the search engine. Choose around three to four words that pop up frequently in your content and work from there.

Otherwise, you can always use a Keyword Tool if you need any ideas for keywords!

2. Use your keywords.

Now that you’ve got your keywords ready, it’s time to put them to work.

Generally, the best places to put your keywords in are titles, headers, introductions, and conclusions. These are the parts of your page that get seen the most by your readers—they will be the first thing they see when they go onto your page and the last thing they read. Even if they just skim through the page, it’ll be hard to miss your keywords if they’re right there!

Search engine optimization and Orange County marketing experts agree that your keywords should show up once or twice every 100 words. This is just the right amount for search engines to know what your content is about without flagging it as keyword stuffing.

3. Make your blog easy to read and access.

Once you have people reading your content, it’s important to have them wanting more. This can be done by putting RSS or Feed Subscription Buttons in strategically-located spots on your page. This way, your readers can get notified with new posts without having to search for your site all over again.

Another way you can improve your blog’s ease of access is by using social media. Hundreds of thousands of people use sites like Facebook, Twitter, and Instagram every day, and promoting your blog on these sites is a great way of generating more traffic for your site. We suggest using programs like Hootsuite to do this—you can post links to your newest entries on all of your social media platforms in seconds!

Conclusion

Now that you are officially on your way to becoming an Orange County SEO expert, you can take a breath of relief. In addition, we are here to do a lot of the complicated aspects of digital marketing for you. If you are ready for online public relations that is truly effective, then look no further than Drive Traffic Media. Contact us today to schedule an appointment with our specialists and get a free quote for your proposed package plan. We can’t wait to welcome you aboard!