If you know anything about website design, Orange County, then you probably are familiar with WordPress. It’s the go-to, the fallback option for most designers who are constructing a website for their own company, or who have been hired to build one for someone else. In this article, we endeavor to go beyond some of the basics and talk about some aspects of WordPress website design that are rarely mentioned.

Theft

Let’s say that, as a designer, there are some websites out there that you appreciate and admire. You like some of the graphics that are being used, the font, or the page layout. Is it okay for you to steal some of those elements and use them in your work?

The answer is yes…and no. It would be accurate to say that there is no such thing as complete originality in anything, not in books, movies, plays, and certainly not with website design. Everything has been done before, and design elements are not exempt from that rule.

In essence, you can borrow some of what you like from other WordPress websites, but you can’t make your site a carbon copy of anyone else’s. You can take inspiration from different sites and use them as a jumping-off point, provided that what you end up with is uniquely your own.

Think Results, Not Beauty

This is a concept that proves challenging for some Orange County website designers. If you have designed the most beautiful website in the world, the Sistine Chapel of sites, then that’s only going to matter if it gets the sales and the engagement that makes your client happy, or yourself, if you’re designing for your own company.

If you are trying to make a profit, then logic dictates that it doesn’t matter what your website looks like, as long as it’s getting people to do what you want them to do, namely, buy your services and products. If it just so happens that WordPress websites that are set up a certain way find the most success, then you need to adhere to that design, even if it does not particularly match your aesthetic.

Use the Right Tools for the Job

It’s also noteworthy that while it’s great to learn as many different web design languages, platforms, and tools as you can, they’re only going to be as useful as what they can do for you. If you know about WordPress, Photoshop, Google Drive, and Dropbox, then that’s probably going to be plenty to get you started, unless you’re building a site with some unusually exotic elements.

If you want to learn more, it’s best that you do so during your downtime. In the meanwhile, concentrate on whatever is going to be the most helpful for grabbing you those all-important sales.

WordPress website design in Orange County opens the door for sales, but few companies or designers find instant success with the first version of their site. You’re going to need to keep working on it, tinkering as you go. As you study the analytics, you’ll see what people like, and what needs to be eliminated. That’s the way to increase your sales numbers as the months and years pass.