SEO is more needed than ever these days if your Orange County business is going to continue on an upward trajectory. You might have gotten off to a good start through innovative advertising, but unless your website is thoroughly optimized and all of your content is written with focus and intention, it is unlikely that you will remain competitive over time. That’s why it matters so much that you retain an SEO company. It’s not just about a one-time overhaul of your site. It’s about constant maintenance and fine-tuning. Here are the steps that an Orange County SEO company should take to make sure you stay at the forefront of your industry.

Internal Objectives

Talking to the internet marketing agency you hired about your internal objectives should be a part of your strategy. You need to make sure that your goals are perfectly aligned with the steps your agency is taking if you want to get those page views and sales numbers.

Technical Website Fixes

An SEO company with some skilled webmasters and content creators on staff can tackle your website and handle any technical issues that are slowing your progress.

Efficient Keyword Research

Knowing the direction you want to take your company is vital if you wish to feature the right keywords. When you tell your SEO company the plans you have for your Orange County-based business, they can make a list of keywords that closely corresponds to them.

On-Page Optimization

What is your website’s authority as it relates to the most relevant keywords? If your numbers aren’t where they should be, your agency can make adjustments and implement on-page targeting that is sure to increase your engagement.

Link Building

Links mean authority, both internally and those headed outbound to other credible websites. Whatever pages you are trying to optimize will perform better once they have those links in place.

Reporting and Tracking

Finally, the use of a proprietary dashboard will allow your SEO company to monitor your site’s progress, and they can report back to you on it regularly. You can hold them accountable to make sure that your money is being well spent. Your level of organic traffic can be tied directly back to your ROI.

If your Orange County SEO company is not delivering on all of these fronts, then go with someone else. None of these steps should be skipped if you hope to remain competitive in your niche going forward.